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Author: Kevin Donlin Publisher: ISBN: 9780997932607 Category : Languages : en Pages :
Book Description
Want more new clients? This is for you. Marketing Multipliers is a collection of 11 simple tools that replace complex marketing skills -- and bring you more new clients. Especially if you sell a service.
Author: Kevin Donlin Publisher: ISBN: 9780997932607 Category : Languages : en Pages :
Book Description
Want more new clients? This is for you. Marketing Multipliers is a collection of 11 simple tools that replace complex marketing skills -- and bring you more new clients. Especially if you sell a service.
Author: Liz Wiseman Publisher: Harper Collins ISBN: 0061964395 Category : Business & Economics Languages : en Pages : 352
Book Description
Are you a genius or a genius maker? We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.
Author: Mark Sibert Publisher: Entrepreneur Press ISBN: 1613084242 Category : Business & Economics Languages : en Pages : 245
Book Description
Create a Business that Runs Itself Going from small business to successful startup to scalable growth takes more than just good luck, it takes a system. Over the last 34 years franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expanding their company. Out of those 70,000 only 5,000 had the right systems in place to go from successful to scalable. What do these companies have in common? 1. They are good at what they do. Being good at the core of your business that you continue to see a healthy return on your investment. 2. They have a system in place and a manual on hand. Their process is documented and routinely integrated into every aspect of their business, so if someone follows the system the business can virtually run itself.
Author: Liz Wiseman Publisher: Corwin Press ISBN: 1452282951 Category : Education Languages : en Pages : 209
Book Description
When you become a Multiplier, your whole team succeeds! Why do some leaders double their team’s effectiveness, while others seem to drain the energy right out of the room? Using insights gained from more than 100 interviews with school leaders, this book pinpoints the five disciplines that define how Multipliers bring out the best across their schools. By practicing these disciplines, you’ll learn how to: Attract top teachers to your school Create an intense environment that demands people’s best thinking Drive sound decisions by constructing debate and decision-making forums Give your team a sense of ownership for responsibilities and results
Author: Robert D. Reid Publisher: John Wiley and Sons ISBN: 0470088583 Category : Business & Economics Languages : en Pages : 673
Book Description
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author: A. Samli Publisher: Springer ISBN: 1137370211 Category : Business & Economics Languages : en Pages : 197
Book Description
In this follow up to From a Market Economy to a Finance Economy, Samli reflects on his more than half a century of economic experience and research, maintaining that financiers, the government and many decision makers in both politics and the economy, do not really the 'free market.
Author: Shankar Ganesan Publisher: Edward Elgar Publishing ISBN: 1849806047 Category : Business & Economics Languages : en Pages : 337
Book Description
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author: Josh Kaufman Publisher: Penguin ISBN: 1101446080 Category : Business & Economics Languages : en Pages : 422
Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Frederick D Lipman Publisher: World Scientific ISBN: 981463266X Category : Business & Economics Languages : en Pages : 313
Book Description
United States (US) has one of the deepest pools of potential investors of any country. It has more than 33 million total investors, both accredited and non-accredited. It has been reported that over 9 million US households qualify as accredited investors, with a net worth of over $1 million (exclusive of primary residence). It has also been reported that, in US, there are over 700,000 “angel investors” who are willing to invest their own money in ranges of $150,000 to $2 million. This book will describe three new methods of raising capital from US investors which have recently been approved. It also analyzes strategies for successfully implementing these finance methods.This book is intended for entrepreneurs (both US and international) who are thinking of growing their business with outside capital from US. It will be of importance for all start-up and middle-market companies who are in need of additional capital to grow their businesses.
Author: David Vance Publisher: Cambridge Scholars Publishing ISBN: 1527527484 Category : Business & Economics Languages : en Pages : 425
Book Description
This book is for the next generation of leaders in business, industry and society, for whom it is important to know where wealth and jobs come from, how the government generates tax revenue and the principles which help society function best. It assumes no prior business knowledge, starting with foundational principles and plunges into important issues in business. It explores questions such as: What is the nature of leadership? What is entrepreneurship? What can financial analysis reveal? How can big data and analytics be used? What strategies are available? Every chapter lists learning objectives allowing the reader to know what to expect. Emphasis boxes throughout the text summarize concepts and provide additional examples. The book assumes no math beyond algebra, but develops quantitative tools through seventy worked equations. Each chapter has a Terms and Concepts section for reference and review. Chapter appendices provide practical information on networking, negotiation, professional dress, consulting, employment, and challenging statistics.
Author: Kevin Donlin
Author: Kevin Donlin
Author: Liz Wiseman
Author: Mark Sibert
Author: Liz Wiseman
Author: Robert D. Reid
Author: A. Samli
Author: Shankar Ganesan
Author: Josh Kaufman
Author: Frederick D Lipman
Author: David Vance