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Author: Yu-li Liu Publisher: Routledge ISBN: 131774411X Category : Social Science Languages : en Pages : 326
Book Description
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author: Yu-li Liu Publisher: Routledge ISBN: 131774411X Category : Social Science Languages : en Pages : 326
Book Description
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author: Natalie Mizik Publisher: Edward Elgar Publishing ISBN: 1784716758 Category : Business & Economics Languages : en Pages : 713
Book Description
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author: Yu-li Liu Publisher: Routledge ISBN: 1317744101 Category : Business & Economics Languages : en Pages : 403
Book Description
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author: Inc Bizmanualz Publisher: Bizmanualz, Incorporated ISBN: 9781931591119 Category : Business & Economics Languages : en Pages : 870
Book Description
The Sales & Marketing Policies and Procedures Manual - Easily Create your Growth Policy Manual Using a Process Approach to Manage Sales Strategies and Marketing Tactics Procedures. This Manual is the foundation of any business and can help you take control of your Sales & Marketing processes and improve key facets like lead generation and sales closing. Thoroughly researched and reviewed by experts, these pre-written policies and procedures are based on the continually improving process philosophy, and they incorporate best practices and proven techniques that provide results. Creating clear policies and procedures can help align your sales and marketing efforts, which dramatically improves your sales pipeline management. They also assist in determining which efforts and practices produce tangible results; leading to improved cost per lead and cost per sale performance. This new edition also includes updated and complete job descriptions for every job referenced in the text. Designed for busy professionals like Sales Managers, Marketing Managers, Sales & Marketing VPs, and Business Owners, the Sales & Marketing Policies and Procedures Manual can save you hundreds of hours in researching and writing the procedures you need to standardize efforts and practices in areas such as developing strategies and tactics, administration, lead management and lead qualification, customer life cycle management, training, and product launch. There is no need to start from scratch. It has already been done for you.
Author: Gérard Cliquet Publisher: John Wiley & Sons ISBN: 1118614143 Category : Business & Economics Languages : en Pages : 236
Book Description
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Author: Bodo B. Schlegelmilch Publisher: Springer Nature ISBN: 3030906655 Category : Business & Economics Languages : en Pages : 440
Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author: OECD Publisher: OECD Publishing ISBN: 9264653074 Category : Languages : en Pages : 189
Book Description
This report on Italy is the fifth country study published in a series of reports looking into how policies connect people with jobs. It discusses how active labour market policies in Italy are performing both on the national and the regional level, focussing particularly on the reform process in the system of public employment services initiated by the Jobs Act.
Author: Yu-li Liu
Author: Yu-li Liu
Author: Natalie Mizik
Author: Yu-li Liu
Author: Inc Bizmanualz
Author: Thomas C. Kinnear
Author: Gérard Cliquet
Author: Bodo B. Schlegelmilch
Author: Norton Paley
Author: Asher Hobson
Author: OECD