Marketing Maximilian PDF Download

Author: Larry Silver
Publisher: Princeton University Press
ISBN: 0691245894
Category : Art
Languages : en
Pages : 724

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Book Description
Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.

Author: Philip Kotler
Publisher: Springer Nature
ISBN: 3030595315
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.

Author: Joachim Whaley
Publisher: Oxford University Press
ISBN: 0191617210
Category : History
Languages : en
Pages :

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Book Description
Germany and the Holy Roman Empire offers a new interpretation of the development of German-speaking central Europe and the Holy Roman Empire or German Reich, from the great reforms of 1495-1500 to its dissolution in 1806 after the turmoil of the French Revolutionary and Napoleonic Wars. Going against the notion that this was a long period of decline, Joachim Whaley shows how imperial institutions developed in response to the crises of the sixteenth and seventeenth centuries, notably the Reformation and Thirty Years War, and assesses the impact of international developments on the Reich. Central themes are the tension between Habsburg aspirations to create a German monarchy and the desire of the German princes and cities to maintain their traditional rights, and how the Reich developed the functions of a state during this period. The first single-author account of German history from the Reformation to the early nineteenth century since Hajo Holborn's study written in the 1950s, it also illuminates the development of the German territories subordinate to the Reich. Whaley explores the implications of the Reformation and subsequent religious reform movements, both Protestant and Catholic, and the Enlightenment for the government of both secular and ecclesiastical principalities, the minor territories of counts and knights and the cities. The Reich and the territories formed a coherent and workable system and, as a polity, the Reich developed its own distinctive political culture and traditions of German patriotism over the early modern period. Whaley explains the development of the Holy Roman Empire as an early modern polity and illuminates the evolution of the several hundred German territories within it. He gives a rich account of topics such as the Reformation, the Thirty Years War, Pietism and baroque Catholicism, the Aufklärung or German Enlightenment and the impact on the Empire and its territories of the French Revolution and Napoleon. It includes consideration of language, cultural aspects and religious and intellectual movements. Germany and the Holy Roman Empire engages with all the major debates among both German and English-speaking historians about early modern German history over the last sixty years and offers a striking new interpretation of this important period. Volume I extends from the late fifteenth century through to the Thirty Years War.

Author: Emma Bell
Publisher: Routledge
ISBN: 1135005478
Category : Business & Economics
Languages : en
Pages : 423

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Book Description
The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.

Author: Brian A. Pavlac
Publisher: Bloomsbury Publishing USA
ISBN: 1440848564
Category : History
Languages : en
Pages : 839

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Book Description
Reference entries, overview essays, and primary source document excerpts survey the history and unveil the successes and failures of the longest-lasting European empire. The Holy Roman Empire endured for ten centuries. This book surveys the history of the empire from the formation of a Frankish Kingdom in the sixth century through the efforts of Charlemagne to unify the West around A.D. 800, the conflicts between emperors and popes in the High Middle Ages, and the Reformation and the Wars of Religion in the Early Modern period to the empire's collapse under Napoleonic rule. A historical overview and timeline are followed by sections on government and politics, organization and administration, individuals, groups and organizations, key events, the military, objects and artifacts, and key places. Each of these topical sections begins with an overview essay, which is followed by alphabetically arranged reference entries on significant topics. The book includes a selection of primary source documents, each of which is introduced by a contextualizing headnote, and closes with a selected, general bibliography.

Author: PiaF. Cuneo
Publisher: Routledge
ISBN: 1351576437
Category : Art
Languages : en
Pages : 427

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Book Description
Animals were everywhere in the early modern period and they impacted, at least in some way, the lives of every kind of early modern person, from the humblest peasant to the greatest prince. Artists made careers based on depicting them. English gentry impoverished themselves spending money on them. Humanists exercised their scholarship writing about them. Pastors saved souls delivering sermons on them. Nobles forged alliances competing with them. Foreigners and indigenes negotiated with one another through trading them. The nexus between animal-human relationships and early modern identity is illuminated in this volume by the latest research of international scholars working on the history of art, literature, and of sixteenth- and seventeenth-century Germany, France, England, Spain, and South Africa. Collectively, these essays investigate how animals - horses, dogs, pigs, hogs, fish, cattle, sheep, birds, rhinoceroses, even sea-monsters and other creatures - served people in Europe, England, the Americas, and Africa to defend, contest or transcend the boundaries of early modern identities. Developments in the methodologies employed by scholars to interrogate the past have opened up an intellectual and discursive space for - and a concomitant recognition of - the study of animals as a topic that significantly elucidates past and present histories. Relevant to a considerable array of disciplines, the study of animals also provides a means to surmount traditional disciplinary boundaries through processes of dynamic interchange and cross-fertilization.

Author: Andrew Pettegree
Publisher: Yale University Press
ISBN: 0300179081
Category : History
Languages : en
Pages : 452

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Book Description
DIVLong before the invention of printing, let alone the availability of a daily newspaper, people desired to be informed. In the pre-industrial era news was gathered and shared through conversation and gossip, civic ceremony, celebration, sermons, and proclamations. The age of print brought pamphlets, edicts, ballads, journals, and the first news-sheets, expanding the news community from local to worldwide. This groundbreaking book tracks the history of news in ten countries over the course of four centuries. It evaluates the unexpected variety of ways in which information was transmitted in the premodern world as well as the impact of expanding news media on contemporary events and the lives of an ever-more-informed public. Andrew Pettegree investigates who controlled the news and who reported it; the use of news as a tool of political protest and religious reform; issues of privacy and titillation; the persistent need for news to be current and journalists trustworthy; and people’s changed sense of themselves as they experienced newly opened windows on the world. By the close of the eighteenth century, Pettegree concludes, transmission of news had become so efficient and widespread that European citizens—now aware of wars, revolutions, crime, disasters, scandals, and other events—were poised to emerge as actors in the great events unfolding around them./div

Author:
Publisher: BRILL
ISBN: 9004363807
Category : History
Languages : en
Pages : 436

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Book Description
In Faces of Charisma: Image, Text, Object in Byzantium and the Medieval West, a multi-disciplinary group of scholars advances the theory that charisma may be a quality of art as well as of person. Beginning with the argument that Weberian charisma of person is itself a matter of representation, this volume shows that to study charismatic art is to experiment with a theory of representation that allows for the possibility of nothing less than a breakdown between art and viewer and between art and lived experience. The volume examines charismatic works of literature, visual art, and architecture from England, Northern Europe, Italy, Ancient Greece, and Constantinople and from time periods ranging from antiquity to the beginning of the early modern period. Contributors are Joseph Salvatore Ackley, Paul Binski, Paroma Chatterjee, Andrey Egorov, Erik Gustafson, Duncan Hardy, Stephen Jaeger, Jacqueline E. Jung, Lynsey McCulloch, Martino Rossi Monti, Gavin Richardson, and Andrew Romig.

Author: Andrew H. Weaver
Publisher: Routledge
ISBN: 1317060288
Category : Music
Languages : en
Pages : 348

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Book Description
Ferdinand III played a crucial role both in helping to end the Thirty Years' War and in re-establishing Habsburg sovereignty within his hereditary lands, and yet he remains one of the most neglected of all Habsburg emperors. The underlying premise of Sacred Music as Public Image for Holy Roman Emperor Ferdinand III is that Ferdinand's accomplishments came not through diplomacy or strong leadership but primarily through a skillful manipulation of the arts, through which he communicated important messages to his subjects and secured their allegiance to the Catholic Church. An important locus for cultural activity at court, especially as related to the Habsburgs' political power, was the Emperor's public image. Ferdinand III offers a fascinating case study in monarchical representation, for the war necessitated that he revise the image he had cultivated at the beginning of his reign, that of a powerful, victorious warrior. Weaver argues that by focusing on the patronage of sacred music (rather than the more traditional visual and theatrical means of representation), Ferdinand III was able to uphold his reputation as a pious Catholic reformer and subtly revise his triumphant martial image without sacrificing his power, while also achieving his Counter-Reformation goal of unifying his hereditary lands under the Catholic church. Drawing upon recent methodological approaches to the representation of other early modern monarchs, as well as upon the theory of confessionalization, this book places the sacred vocal music composed by imperial musicians into the rich cultural, political, and religious contexts of mid-seventeenth-century Central Europe. The book incorporates dramatic productions such as opera, oratorio, and Jesuit drama (as well as works in other media), but the primary focus is the more numerous and more frequently performed Latin-texted paraliturgical genre of the motet, which has generally not been considered by scholars as a vehicle for monarchical representation. By examining the representation of this little-studied emperor during a crucial time in European history, this book opens a window into the unique world view of the Habsburgs, allowing for a previously untold narrative of the end of the Thirty Years' War as seen through the eyes of this important ruling family.

Author: Pamela H. Smith
Publisher: Princeton University Press
ISBN: 1400883571
Category : History
Languages : en
Pages : 337

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Book Description
In The Business of Alchemy, Pamela Smith explores the relationships among alchemy, the court, and commerce in order to illuminate the cultural history of the Holy Roman Empire in the sixteenth and seventeenth centuries. In showing how an overriding concern with religious salvation was transformed into a concentration on material increase and economic policies, Smith depicts the rise of modern science and early capitalism. In pursuing this narrative, she focuses on that ideal prey of the cultural historian, an intellectual of the second rank whose career and ideas typify those of a generation. Smith follows the career of Johann Joachim Becher (1635-1682) from university to court, his projects from New World colonies to an old-world Pansophic Panopticon, and his ideas from alchemy to economics. Teasing out the many meanings of alchemy for Becher and his contemporaries, she argues that it provided Becher with not only a direct key to power over nature but also a language by which he could convince his princely patrons that their power too must rest on liquid wealth. Agrarian society regarded merchants with suspicion as the nonproductive exploiters of others' labor; however, territorial princes turned to commerce for revenue as the cost of maintaining the state increased. Placing Becher’s career in its social and intellectual context, Smith shows how he attempted to help his patrons assimilate commercial values into noble court culture and to understand the production of surplus capital as natural and legitimate. With emphasis on the practices of natural philosophy and extensive use of archival materials, Smith brings alive the moment of cultural transformation in which science and the modern state emerged.