Marketing Management Essentials You Always Wanted To Know (Second Edition) PDF Download

Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395804
Category : Business & Economics
Languages : en
Pages : 143

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Book Description
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1636511791
Category : Business & Economics
Languages : en
Pages : 193

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Book Description
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395782
Category : Business & Economics
Languages : en
Pages : 155

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Book Description
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Author: Jaquina Gilbert
Publisher: Vibrant Publishers
ISBN: 1949395847
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. Human Resource Management Essentials You Always Wanted To Know guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: · The concept of HRM · Performance management strategies · Legal and regulatory compliance · Organizational development · Conflict management · Payroll and compensation · Information technology in HRM · Health and safety · Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395677
Category : Business & Economics
Languages : en
Pages : 165

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Book Description
The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted To Know provides the core information to speed your transformation from an employee into a successful manager. That knowledge includes details in areas such as: · Management in an organization and understanding its functions and elements · Business responsibilities of a manager · Tools that can help you navigate your role as a manager · Managing employees and team relationships · Managing customer relationships Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1949395251
Category : Business & Economics
Languages : en
Pages : 123

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Book Description
After reading this book, you will be able to answer the following questions: I. What is Operations and Supply Chain Management and why is it important? ii. What are the key functions within this field, and how do they interact with one another and the broader business? iii. What are the responsibilities and decisions that managers in each functional area think about? iv. How will disruptions in the Supply Chain impact the business world and our lives going forward? v. What are the practical applications of the knowledge gained around Supply Chain Operations? Have you ever wondered what your peers meant by “Supply Chain” or “Operations”, or why either of these fields matter? What about people that work in these roles – what do they actually do? In Operations and Supply Chain Management Essentials You Always Wanted to Know these questions will be answered, and more. This practical, yet simple, guide uses a hypothetical company and the consumer product they make, to explain how the various functions within the Supply Chain intertwine and contribute to bring a finished product to life for consumers in the market. You don’t need a management background to understand our story of how new demands, changing preferences, and unforeseen circumstances force this fictional company to adapt in order to survive. By posing questions that Supply Chain Operations Manager’s face, you will start to think like a Supply Chain Operations professional, whether it be in professional or personal applications. You may not be inspired to make a career shift into these areas or chat Supply Chain topics at the dinner table, however, you will gain an understanding and appreciation for how these activities make everyday products and services at our disposal – and why this is increasingly important for companies to pay attention to. About the Series The Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.

Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1636510345
Category : Business & Economics
Languages : en
Pages : 131

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Book Description
After reading this book, you will be able to: ● Define what HR Analytics can do for an organization ● Determine the best HR analytics role for you ● Assess the readiness of your organization for undergoing a study using HR analytics ● Apply HR Analytics in various HR disciplines, including recruiting and staffing, labor negotiations, incentives, and training ● Use Excel to efficiently manage data for your HR analytics Have you ever wondered if there is a science behind the people decisions businesses make? If you have ever been curious about the methods employed by human resources professionals, then HR Analytics Essentials You Always Wanted to Know is the resource guide you need! Part overview of the field, part handbook for getting started in HR Analytics yourself, HR Analytics Essentials You Always Wanted to Know walks readers through the many benefits of using analytics to make better people decisions. HR Analytics requires more than just strong gut instincts and a talent for talking with people. As this guide shows, HR Analytics is both an art and a science that can help your organization make informed decisions that benefit all stakeholders, including employees. Through a blend of theory and practice, you will learn how to think like an HR Analytics professional and apply your expertise in real-world scenarios. With case studies and online tutorials, including a step-by-step guide for using Excel to efficiently work with your data, HR Analytics Essentials You Always Wanted to Know will be the handbook you need to help steer your organization to success. About the Author Dr. Michael Walsh is an industrial and organizational psychologist with over 15 years of human resources and people analytics experience. Michael currently leads Global Talent Management and Organizational Effectiveness for Eaton Corporation’s Vehicle Group. He also teaches a Human Resources Analytics course for master’s level students at the University of Illinois and Wayne State University. Previously, Michael’s passion for People Analytics landed him at Bloomberg and Fiat Chrysler Automobiles where he started and led the Global People Strategy and Analytics and People Analytics and Insights functions, respectively. Michael began his professional career as a client facing consultant for Mercer’s Human Capital practice focused on HR Strategy, Organizational Design/Development and Human Capital Analytics. Michael worked for Mercer in Chicago, Dubai and New York. His master’s degree is in Human Resources and Industrial Relations from the University of Illinois and his PhD is in Industrial and Organizational Psychology. About Vibrant Publishers Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Author: Daniel Stanton
Publisher: John Wiley & Sons
ISBN: 1119410207
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies. Your business is a system, made of many moving parts that must synchronize to most efficiently meet the needs of your customers—and your shareholders. Interruptions in one area ripple throughout the entire operation, disrupting the careful coordination that makes businesses successful; that's where supply chain management (SCM) comes in. SCM means different things to different people, and many different models exist to meet the needs of different industries. This book focuses on the broadly-applicable Supply Chain Operations Reference (SCOR) Model: Plan, Source, Make, Deliver, Return, and Enable, to describe the basic techniques and key concepts that keep businesses running smoothly. Whether you're in sales, HR, or product development, the decisions you make every day can impact the supply chain. This book shows you how to factor broader impact into your decision making process based on your place in the system. Improve processes by determining your metrics Choose the right software and implement appropriate automation Evaluate and mitigate risks at all steps in the supply chain Help your business function as a system to more effectively meet customer needs We tend to think of the supply chain as suppliers, logistics, and warehousing—but it's so much more than that. Every single person in your organization, from the mailroom to the C-suite, can work to enhance or hinder the flow. Supply Chain Management For Dummies shows you what you need to know to make sure your impact leads to positive outcomes.

Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111938754X
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Author: Geoffrey Lancaster
Publisher: Routledge
ISBN: 1351709070
Category : Business & Economics
Languages : en
Pages : 764

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Book Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.