Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1350
Book Description
Government of Canada Publications, Quarterly Catalogue
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1350
Book Description
Tourism is your business: marketing management
Author: Canada TourismHandbook of Hospitality Marketing Management
Author: Haemoon OhPublisher: Routledge
ISBN: 1136399968
Category : Business & Economics
Languages : en
Pages : 566
Book Description
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Marketing Information Guide
Author: Tourism is Your Business
Author: Tourism is Your Business - Marketing Management - a Program for Canada's Tourism Industry
Author: Canadian Government Office of TourismPublisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Tourism Policy and International Tourism in OECD Member Countries
Author: Handbook of Research on Managing and Influencing Consumer Behavior
Author: Kaufmann, Hans-RuedigerPublisher: IGI Global
ISBN: 1466665483
Category : Business & Economics
Languages : en
Pages : 764
Book Description
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Tourism Policy and International Tourism in OECD Member Countries
Author: Organisation for Economic Co-operation and Development. Committee on TourismPublisher:
ISBN:
Category : Tourism
Languages : en
Pages : 824
Book Description
Sport Tourism Destinations
Author: James HighamPublisher: Routledge
ISBN: 1136364625
Category : Business & Economics
Languages : en
Pages : 317
Book Description
Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.