Author: INSIGHT PUBLISHING
Publisher: Internet Profit Kit
ISBN: 9781932863277
Category : Business & Economics
Languages : en
Pages : 308

View

Book Description

Author: Manuel Suarez
Publisher: AGM Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 203

View

Book Description
Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune? Nope. Is it a guide offering a 'magic formula' that will eliminate all effort on your path towards success? Absolutely not. But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations? Yes. And it does so more effectively than you might think possible. Here’s why this book is different: • Create Your Own Economy: Learn about untapped opportunities in any economic landscape to grow your business. You don’t need to be at the mercy of market fluctuations anymore. • Discover the Secret Ingredient to Highly Successful Brands: Discover what sets top-performing brands apart in capturing attention and converting it into revenue—and learn how to instill this magnetic quality into your own brand. • How to Grow Your Business Using Social Media: Essential tips for creating a compelling online presence, even if you’re starting from scratch. This isn’t just another book about marketing—it’s a proven strategy. A practical strategy built on real experiences and successes. So, are you ready to scale your brand and achieve your dreams, regardless of whether you’re running a side hustle or a multi-million-dollar operation?

Author: John DeLancey
Publisher: Theme Park Press
ISBN: 9781683900740
Category :
Languages : en
Pages : 160

View

Book Description
Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....

Author: Maximilian Stieler
Publisher: Springer
ISBN: 3319455966
Category : Business & Economics
Languages : en
Pages : 1319

View

Book Description
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Don Debelak
Publisher:
ISBN: 9781558507043
Category : Business & Economics
Languages : en
Pages : 308

View

Book Description
Marketing Magic offers proven, action-oriented strategies that will help you attract new customers - and keep the ones you have] It delivers the broad range of marketing techniques you need to succeed in today's changing and challenging marketplace

Author: Patrick Fagan
Publisher: Pearson UK
ISBN: 1292074450
Category : Business & Economics
Languages : en
Pages : 216

View

Book Description
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author: Tom Eslinger
Publisher: John Wiley & Sons
ISBN: 1118855140
Category : Business & Economics
Languages : en
Pages : 1

View

Book Description
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Author: Al Lieberman
Publisher: Pearson Education
ISBN: 0133092089
Category : Business & Economics
Languages : en
Pages : 305

View

Book Description
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Author: Christopher John Harrison Jones
Publisher:
ISBN: 9780692042823
Category : Internet advertising
Languages : en
Pages : 197

View

Book Description

Author: John Davis
Publisher: John Wiley & Sons
ISBN: 0470821876
Category : Business & Economics
Languages : en
Pages : 305

View

Book Description
A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear descriptions of over 50 of the most important sales metrics and formulas. Using clear descriptions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including: Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers Applying metrics to different phases of the selling process Key behaviors of the most successful sales people Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.