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Author: Martin Christopher Publisher: Routledge ISBN: 1136379738 Category : Business & Economics Languages : en Pages : 170
Book Description
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Author: Martin Christopher Publisher: Routledge ISBN: 1136379738 Category : Business & Economics Languages : en Pages : 170
Book Description
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Author: Philip Kotler Publisher: Pearson Higher Education AU ISBN: 1486001777 Category : Business & Economics Languages : en Pages : 743
Book Description
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author: Timm Gudehus Publisher: Springer Science & Business Media ISBN: 3642243665 Category : Business & Economics Languages : en Pages : 917
Book Description
This survey of modern logistics, updated in a second edition, includes proven strategies and tools for solving numerous logistical problems, with algorithms and formulae for the computer-based planning of logistic systems as well as their dynamic scheduling.
Author: John F. Magee Publisher: John Wiley & Sons ISBN: 9780471812616 Category : Business & Economics Languages : en Pages : 458
Book Description
This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Author: James R. Stock Publisher: Irwin Professional Publishing ISBN: 9780071181228 Category : Business logistics Languages : en Pages : 872
Book Description
Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).
Author: Dimitris Folinas Publisher: Routledge ISBN: 1317296257 Category : Business & Economics Languages : en Pages : 286
Book Description
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Author: Götz G. Wehberg Publisher: Routledge ISBN: 1000069990 Category : Business & Economics Languages : en Pages : 217
Book Description
This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides an attractive alternative to the conventional country-by-country deployment of S/4 HANA and other relevant technologies. This book contains the expertise Gotz G. Wehberg has amassed over 20 years as a senior partner in a leading consulting company, working across industries and with globally recognized clients, advising on digitization. In it, he explains the scientific roots of digital supply chain management such as holism, cybernetics, self-organization and evolutionary theory to inform a deep understanding that can drive a supremely innovative strategy for Industry 4.0. Beyond strategy, Wehberg introduces the practical tools and technologies used in supply chain modelling, for example, sensors, big data, artificial intelligence and the Internet of Things, as well as a reference framework that categorizes the technologies, together with the latest concepts and tools, such as DDMRP, predictive S&OP, pattern recognition, autonomous logistics and Lean. This framework supports decision making for developing supply chains in an end-to-end and cross-functional fashion, providing clear guidance for executives and managers on how to design supply chains for the future.
Author: Timm Gudehus Publisher: Springer Science & Business Media ISBN: 3642243673 Category : Technology & Engineering Languages : en Pages : 917
Book Description
Modern logistics comprises operative logistics, analytical logistics and management of logistic networks. Central task of operative logistics is the efficient supply of required goods at the right place within the right time. Tasks of analytical logistics are designing optimal networks and systems, developing strategies for planning, scheduling and operation, and organizing efficient order and performance processes. Logistic management plans, implements and operates logistic networks and schedules orders, stocks and resources. This reference-book offers a unique survey of modern logistics. It contains proven strategies, rules and tools for the solution of a multitude of logistic problems. The analytically derived algorithms and formulas can be used for the computer-based planning of logistic systems and for the dynamic scheduling of orders and resources in supply networks. They enable significant improvements of performance, quality and costs. Their application is demonstrated by several examples from industry, trade and service providers. Apart from corrections and modifications the second edition contains a new chapter on maritime logistics. It demonstrates how the methods of this book can be used to solve complex logistic problems of practical relevance for economy, society and environment. The book is written for professionals, scientists, teachers and graduate students. An extensive index makes it a dictionary of modern logistics.
Author: Djavlonbek Kadirov Publisher: Conscientia Capital Press ISBN: 0473506173 Category : Business & Economics Languages : en Pages : 192
Book Description
This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.
Author: Martin Christopher
Author: Martin Christopher
Author: Graham Buxton
Author: Philip Kotler
Author: Timm Gudehus
Author: John F. Magee
Author: James R. Stock
Author: Dimitris Folinas
Author: Götz G. Wehberg
Author: Timm Gudehus
Author: Djavlonbek Kadirov