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Author: Pervez N. Ghauri Publisher: ISBN: 9780077122850 Category : Export marketing Languages : en Pages : 682
Book Description
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Author: Pervez N. Ghauri Publisher: ISBN: 9780077122850 Category : Export marketing Languages : en Pages : 682
Book Description
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Author: CATEORA Publisher: ISBN: 9781260547870 Category : Export marketing Languages : en Pages : 720
Book Description
Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective of international markets - which encompass history, geography, language, religion and economics - they help students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of enhanced and expanded topics in this new edition, including more than 100 new academic articles and their findings Additional updates include: * NEW Cases: New cases accompany the 18h edition, helping to bring the book and class discussions to life, while broadening a student's critical thinking skills. These cases provide practical examples of the topics discussed and demonstrate how important concepts are dealt with in the real world. * Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining snippets are designed to encourage critical thinking and guide students through topics ranging from ethical, to cultural, to global issues facing marketers today.
Author: Philip R. Cateora Publisher: McGraw-Hill Education ISBN: 9780073529974 Category : Business & Economics Languages : en Pages : 0
Book Description
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
Author: Philip R. Cateora Publisher: AMGH Editora ISBN: 8580551463 Category : Business & Economics Languages : pt-BR Pages : 651
Book Description
Razões para comprar: São muitos os assuntos abordados na obra, pois o conteúdo vai além da tecnicidade do tema e abrange o cotidiano de muitos povos. Abaixo alguns temas atualizados e ampliados: - Organização Mundial do Comércio. - Ampliação do número de famílias de classe média. - Acordos de livre-comério. - Marketing verde.
Author: Pervez N. Ghauri Publisher: ISBN: 9781526848598 Category : Export marketing Languages : en Pages : 0
Book Description
La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions ; Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi ; Now includes Interactive activities, Testbank questions and Quizzes available on Connect®. International Marketing is available with McGraw Hill's Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora's book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School."
Author: Philip R. Cateora Publisher: McGraw-Hill Education ISBN: 9781260665536 Category : Business & Economics Languages : en Pages : 0
Book Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.
Author: Philip R. Cateora Publisher: ISBN: 9781266828836 Category : Export marketing Languages : en Pages : 0
Book Description
"In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"--
Author: Pervez N. Ghauri
Author: Pervez N. Ghauri
Author: CATEORA
Author: Philip R. Cateora
Author: Philip R. Cateora
Author: Philip R. Cateora
Author: Philip R. Cateora
Author: Philip R. Cateora
Author: Pervez N. Ghauri
Author: Philip R. Cateora
Author: Philip R. Cateora