Author: Urath GibsonPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 20
Book Description
Marketing in Zimbabwe
Author: Emily SolomonPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 29
Book Description
Marketing in Zimbabwe
Author: Urath GibsonPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 20
Book Description
Marketing in Zimbabwe
Author: U.S. Dept. of Commerce. International Trade AdministrationPublisher:
ISBN:
Category :
Languages : en
Pages : 49
Book Description
Enhancing the Effectiveness of Social Marketing in Zimbabwe
Author: Matilda MoyoEnhancing Social Marketing in Zimbabwe
Author: Matilda MoyoPublisher: LAP Lambert Academic Publishing
ISBN: 9783838302843
Category :
Languages : en
Pages : 128
Book Description
Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa s current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent s context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI) s social marketing strategies contributed towards reducing the country s HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change.
Marketing Management
Author: Piason ViririPublisher:
ISBN: 9781497507302
Category : Business & Economics
Languages : en
Pages : 118
Book Description
Marketing Management: A Zimbabwean Perspective is a guide book written by Piason Viriri
Zimbabwe Investment and Business Guide Volume 1 Strategic and Practical Information
Author: IBP USAPublisher: Lulu.com
ISBN: 1438769172
Category : Business & Economics
Languages : en
Pages : 263
Book Description
Zimbabwe Investment and Business Guide - Strategic and Practical Information
Marketing of Indigenous Fruits in Zimbabwe
Author: Tunu RamadhaniPublisher:
ISBN: 9783817503650
Category : Fruit
Languages : en
Pages : 212
Book Description
Enterprising Women in Urban Zimbabwe
Author: Mary Johnson OsirimPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Mary Johnson Osirim investigates the business and personal experiences of women entrepreneurs in Harare and Bulawayo, Zimbabwe, to understand their successes, challenges, and contributions to development. These businesswomen work in the microenterprise sector—which is defined as businesses that employ five workers or fewer—with many working as market traders, crocheters, seamstresses, and hairdressers. The women who took part in Osirim's research during the 1990s pursued their businesses, reinvested profits, engaged in innovation, and provided employment, and through their work supported households and extended family and social networks. Osirim finds that, despite major problems, the Zimbabwean businesswomen maintained their enterprises and their households and managed to contribute in significant ways to their community and national development in the face of an economic structural adjustment program. Osirim also explores the impact of state and non-governmental organizations on small business operations. Enterprising Women in Urban Zimbabwe offers a comprehensive study of women's role as entrepreneurs in the microeconomic sector that shows them as agents during challenging political and economic times.
Author: