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Author: Mark D. Groza Publisher: Springer ISBN: 3319194283 Category : Business & Economics Languages : en Pages : 671
Book Description
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Mark D. Groza Publisher: Springer ISBN: 3319194283 Category : Business & Economics Languages : en Pages : 671
Book Description
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Nandini Ramani Publisher: ISBN: Category : Languages : en Pages : 236
Book Description
Increasingly, firms need to develop strategies to cope with unanticipated events and challenges in a rapidly changing external environment. Whether a firm can keep up with a high-velocity, complex market is determined by whether it adopts appropriate marketing strategies. In my dissertation, I examine how firms can effectively use marketing to achieve strong financial performance in the presence of sweeping institutional changes. In the first essay in my dissertation, I examine incumbent firms’ marketing mix responses to turbulence in their environment in the form of liberalization. Many governments are opening up their economies to foreign competition, with the expectation that it will increase economic growth. While foreign competitors with superior technology and management practices pose serious threats to incumbent firms, they also provide them an opportunity to gain new knowledge. In this essay, I explore the following two questions. First, how do incumbent firms, who have thus far operated in a highly protected market, respond to liberalization? Second, how do incumbent firms’ responses affect their performance? The findings suggest that incumbent firms’ knowledge significantly shapes their marketing mix responses to liberalization and that their performance outcomes are significantly affected by their marketing mix responses. In the second essay in my dissertation, I examine the effect of environmental turbulence in the form of CSR mandates on firms’ performance. While firms’ CSR initiatives have been traditionally considered voluntary, in an attempt to achieve inclusive development, some governments are enacting policy to encourage firms to engage in CSR initiatives. Can firms make strategic use of CSR mandates? CSR mandates affect two types of firms – those that were already engaging in CSR spending before the mandate (already-compliers), and those that are doing so for the first time (first-time compliers). The findings suggest that both already-compliers and first-time compliers can increase their shareholder value through their mandated CSR spending by increasing their advertising and research and development (R&D) spending. In addition, while already-compliers can increase their shareholder value through their mandated CSR spending by introducing mechanisms to alleviate agency concerns, first-time compliers can do so by decreasing their promotion spending
Author: Jenny Darroch Publisher: Springer ISBN: 0230251188 Category : Business & Economics Languages : en Pages : 186
Book Description
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Author: Okechukwu Lawrence Emeagwali Publisher: BoD – Books on Demand ISBN: 183962504X Category : Business & Economics Languages : en Pages : 130
Book Description
Through select contributions, this edited volume presents a current discourse on strategic management specifically through the lens of industry dynamism. It re-examines the enduring call for dynamic strategies and capabilities at the firm and industry level, drawing case studies from a diverse array of geographic locations. Its findings are presented in two succinct sections: “On Dynamic Strategies” and “On Dynamic Capabilities,” which collectively read as a unit.
Author: Philip Kotler Publisher: AMACOM ISBN: 0814415245 Category : Business & Economics Languages : en Pages : 224
Book Description
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Author: George A. Boyne Publisher: Cambridge University Press ISBN: 1139460455 Category : Business & Economics Languages : en Pages : 312
Book Description
The performance of governments around the globe is constantly in the spotlight, whether as a celebration or indictment of their activities. Providing evidence on strategies to improve the performance of public agencies is therefore essential to the practice of public management. Originally published in 2006, this important contribution to the debate explores issues of measurement, research methodology, and management influences on performance. It focuses on three key questions: what approaches should be adopted to measure the performance of public agencies? What aspects of management influence the performance of public agencies? As the world globalizes, what are the key international issues in performance measurement and management? In examining these questions, the contributors debate both methodological and technical issues regarding the measurement of performance in public organizations, and provide empirical analyses of the determinants of performance. The book concludes with groundbreaking work on the international dimensions of these issues.
Author: Rafael Rami ́rez Publisher: Earthscan ISBN: 1849770646 Category : Business & Economics Languages : en Pages : 313
Book Description
The world is increasingly turbulent and complex, awash with disruptions, tipping points and knock-on effects. These range from the impacts of warfare in the Middle East on energy futures, investment and global currencies to the vast and unpredictable impacts of climate change. All this threatens established strategic planning methods.This book is for business and organizational leaders who want and need to think through how best to deal with increasing turbulence, and with the complexity and uncertainty that come with it. The authors explain in clear language how future orientation and, specifically, modern scenario techniques help to address these conditions. They draw on examples from a wide variety of international settings and circumstances including large corporations, inter-governmental organizations, small firms and municipalities. Readers will be inspired to try out scenario approaches themselves to better address the turbulence that affects them and others with whom they work, live and do business. A key feature of the book is the exchange of insights across the academic-practitioner divide. Scholars of scenario thinking and organizational environments will appreciate the authors' conceptual and methodological advances. What has previously remained jargon only accessible to the highest level of corporate and government futures planners here becomes comprehensible to a wider business and practitioner community.
Author: Paul Hong Publisher: CRC Press ISBN: 1040083420 Category : Business & Economics Languages : en Pages : 149
Book Description
Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme
Author: Mark D. Groza
Author: Mark D. Groza
Author: Nandini Ramani
Author: Rashi Glazer
Author: Jenny Darroch
Author: Okechukwu Lawrence Emeagwali
Author: Philip Kotler
Author: George A. Boyne
Author: Rafael Rami ́rez
Author: Robert E. Morgan
Author: Paul Hong