Author: Daina Middleton Publisher: John Wiley & Sons ISBN: 1118402308 Category : Business & Economics Languages : en Pages : 224
Book Description
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive
Author: Food and Agriculture Organization of the United Nations Publisher: Food & Agriculture Org. ISBN: 1853399418 Category : Technology & Engineering Languages : en Pages : 210
Book Description
Smallholder Agriculture and Market Participation discusses the evolution of policies for smallholder development, including the role of value chains, and the linkages that exist with the Sustainable Development Goals. New, innovative financial mechanisms and linked initiatives are outlined, and their potential to improve the availability of financial services and reduce market transaction costs. Risk management for agricultural smallholders is covered, together with the increasing role of insura nce as a mechanism for risk management among smallholders. Empirical data are used to illustrate the more conceptual work. The last part of the book provides case studies of selected commodity value chain investments involving smallholders in Africa (Ethiopia, Tanzania and Zimbabwe) and South America (Peru), implemented by FAO. The lessons concern project design and targeting, product and market analysis, regulatory issues, sustainability and improved natural resources management.
Author: Michael Brito Publisher: Kogan Page Publishers ISBN: 0749482117 Category : Business & Economics Languages : en Pages : 257
Book Description
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
Author: OECD Publisher: OECD Publishing ISBN: 9264269630 Category : Languages : en Pages : 118
Book Description
This report on Australia is the third country study published in a series of reports looking into strategies to encourage greater labour market participation of all groups in society with a special focus on the most disadvantaged.
Author: Semerádová, Tereza Publisher: IGI Global ISBN: 1799882969 Category : Business & Economics Languages : en Pages : 275
Book Description
The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.
Author: Daina Middleton Publisher: John Wiley & Sons ISBN: 1118431952 Category : Business & Economics Languages : en Pages : 224
Book Description
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive
Author: Martin Hyde Publisher: Policy Press ISBN: 1447322312 Category : Social Science Languages : en Pages : 264
Book Description
Population ageing and globalisation represent two of the most radical social transformations that have occurred. This book provides, for the first time, an accessible overview of how they interact. Ageing has been conventionally framed within the boundaries of nation states, yet demographic changes, transmigration, financial globalization and the global media have rendered this perspective problematic. This much-needed book is the first to apply theories of globalisation to gerontology, including Appadurai’s theory, allowing readers to understand the implications of growing older in a global age. This comprehensive introduction to globalisation for gerontologists is part of the Ageing in a Global Context series, published in association with the British Society of Gerontology. It will be of particular interest to advanced undergraduate and postgraduate students and academics in this area.
Author: George Baourakis Publisher: World Scientific ISBN: 9812387684 Category : Business & Economics Languages : en Pages : 363
Book Description
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explories the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.
Author: Daina Middleton
Author: Joseph E. Bentzel
Author: Food and Agriculture Organization of the United Nations
Author: Michael Brito
Author: OECD
Author: Semerádová, Tereza
Author: Daina Middleton
Author: Martin Hyde
Author: Phiri, M.A.R.
Author: George Baourakis