Author: Robert Michael McLaughlinPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
Book Description
Marketing in the Netherlands
Author: Robert Michael McLaughlinPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
Book Description
Marketing in the Netherlands
Author: Seminar on New Methodologies in Test Marketing
Author: Publisher: Esomar
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 248
Book Description
Marketing Consumer Goods
Author: Great Britain. Exports to Europe BranchPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Author: Michael LevyPublisher: Springer
ISBN: 3319131591
Category : Business & Economics
Languages : en
Pages : 681
Book Description
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Building Models for Marketing Decisions
Author: P. S. H. LeeflangPublisher: Springer Science & Business Media
ISBN: 9780792377726
Category : Business & Economics
Languages : en
Pages : 682
Book Description
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
The United States Department of Commerce Publications, Catalog and Index Supplement
Author: United States. Department of CommercePublisher:
ISBN:
Category : Commerce
Languages : en
Pages : 480
Book Description
Food Marketing in Benelux Countries
Author: Norris Taylor PritchardPublisher:
ISBN:
Category : Benelux countries
Languages : en
Pages : 56
Book Description
Monthly Catalogue, United States Public Documents
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 790
Book Description
Author: