Marketing in Switzerland PDF Download

Author: Philip Combs
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 63

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Author: Mark Tauber
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24

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Author: U.S. Dept. of Commerce. International Trade Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 49

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Author: Leo Kuus
Publisher:
ISBN:
Category :
Languages : en
Pages : 22

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Author: Larry Hellman
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 100

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Author: Business International Corporation
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 116

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Book Description

Author: Christian H. Kalin
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 774

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Book Description
The Switzerland Business & Investment Handbook covers all key aspects of conducting business, investing and living in Switzerland. It is a unique reference manual featuring over thirty separate chapters, each of them concise and to the point, providing the information that really matters. Besides an introduction to Switzerland's historical, political, social and economic framework, the book covers the Swiss legal system, company and contract law, intellectual property law, personal and corporate taxation, VAT, international tax aspects, real estate, residence, the social security and pension system, Swiss annuities and life insurance, corporate and private banking, and other important subjects. Overview tables, useful checklists, portraits of the Swiss cantons, a bibliography, a comprehensive facts and figures section, as well as a clearly organized address section, make the handbook user-friendly and practice-oriented. The book is aimed at: Company executives who wish to have a clear overview of the legal, tax and economic framework in Switzerland Investors and entrepreneurs interested in investing and doing business in Switzerland Tax and legal advisors, business consultants and fiduciaries English-speakers living, working or doing business in Switzerland

Author: Juvenal Londoño Angel
Publisher:
ISBN:
Category : Americans
Languages : en
Pages : 66

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Author: Jean-Pierre Jeannet
Publisher: Springer Nature
ISBN: 3030652874
Category : Business & Economics
Languages : en
Pages : 579

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Book Description
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich

Author: Simone Weinert
Publisher: GRIN Verlag
ISBN: 3638316440
Category : Business & Economics
Languages : en
Pages : 129

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Book Description
Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7 (A-), Stralsund University of Applied Sciences, language: English, abstract: Tourism has been a growth market, with chances and risks, for a long time. Due to growing travel experiences tourists are becoming more and more critical and demanding. Thinking of this and the merging Europe, tourism destinations have to offer touristic services supplies, that can make them – also internationally – competitive. Destinations have to react to these new expectations, because only satisfied guests are happy visitors, who are willingly to come back or to speak positively about their experiences. Considering the dynamics of market trends it becomes more and more important for the service branch tourism to stand up against the needs and desires of the guests. Only with corresponding offers it will be possible to reach the demanding customers. In consideration of the growing visitor numbers from Switzerland the destination Kühlungsborn aims at preparing itself to enter this market. To do so, in the long-run, it is necessary to follow a strategic planning, that shows which ways have to be gone to accomplish the striven aims. This book gives an in-depth analysis of the market situation, marketing strategies and the implementation of a concept to enter the Swiss market.