Author: British National Export Council. Latin American Committee
Publisher:
ISBN:
Category :
Languages : en
Pages : 39
Book Description
Marketing in Latin America. Report of BNEC Latin American Conference, London, December 12
Author: British National Export Council. Latin American Committee
Publisher:
ISBN:
Category :
Languages : en
Pages : 39
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 39
Book Description
Marketing in Latin America
Marketing in Latin America
Working Paper
Marketing in Latin America and the Caribbean
Author: Joseann Knight
Publisher: Routledge
ISBN: 1000555194
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Publisher: Routledge
ISBN: 1000555194
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Bibliography of Western European-Latin American Relations
National Union Catalog
Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 666
Book Description
Includes entries for maps and atlases.
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 666
Book Description
Includes entries for maps and atlases.
General Catalogue of Printed Books
Author: British Museum. Dept. of Printed Books
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 592
Book Description
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 592
Book Description
General Catalogue of Printed Books
Author: British Museum. Department of Printed Books
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 590
Book Description
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 590
Book Description
Marketing for Latin American Managers in the 21st Century
Author: Noel Capon
Publisher: Wessex, Incorporated
ISBN: 9781732546967
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Publisher: Wessex, Incorporated
ISBN: 9781732546967
Category : Business & Economics
Languages : en
Pages : 260
Book Description