Author: Joseann Knight
Publisher: Routledge
ISBN: 1000555194
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Marketing in Latin America and the Caribbean
Author: Joseann Knight
Publisher: Routledge
ISBN: 1000555194
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Publisher: Routledge
ISBN: 1000555194
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Marketing in the Emerging Markets of Latin America
Author: M. Marinov
Publisher: Springer
ISBN: 0230511856
Category : Social Science
Languages : en
Pages : 208
Book Description
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Publisher: Springer
ISBN: 0230511856
Category : Social Science
Languages : en
Pages : 208
Book Description
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Cases in Strategic Marketing Management
Author: Guillermo D'Andrea
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Marketing for Latin American Managers in the 21st Century
Author: Noel Capon
Publisher: Wessex, Incorporated
ISBN: 9781732546974
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Publisher: Wessex, Incorporated
ISBN: 9781732546974
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Marketing in Latin America in the 21st Century
Author: Deborah Fellows
Publisher:
ISBN: 9789283112846
Category :
Languages : en
Pages : 691
Book Description
Publisher:
ISBN: 9789283112846
Category :
Languages : en
Pages : 691
Book Description
Consumer Marketing in Latin America
Author: Economist Intelligence Unit (New York, N.Y.)
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 172
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 172
Book Description
Marketing in Latin America. Report of BNEC Latin American Conference, London, December 12
Author: British National Export Council. Latin American Committee
Publisher:
ISBN:
Category :
Languages : en
Pages : 39
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 39
Book Description
An American's Guide to Doing Business in Latin America
Author: Lawrence W Tuller
Publisher: Adams Media Corporation
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
Book Description
Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
Publisher: Adams Media Corporation
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
Book Description
Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
Marketing for Latin American Managers in the 21st Century
Author: Noel Capon
Publisher: Wessex, Incorporated
ISBN: 9781732546967
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Publisher: Wessex, Incorporated
ISBN: 9781732546967
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Impacts of Online Advertising on Business Performance
Author: Semerádová, Tereza
Publisher: IGI Global
ISBN: 1799816206
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Publisher: IGI Global
ISBN: 1799816206
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.