Marketing in Developing Countries PDF Download

Author: Joanna Kinsey
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374

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Book Description

Author: Ruby Roy Dholakia
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120337824
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.

Author: G. S. Kindra
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199

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Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Author: Martin Kriesberg
Publisher:
ISBN:
Category : Developing countries
Languages : en
Pages : 108

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Book Description

Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522579079
Category : Business & Economics
Languages : en
Pages : 428

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Book Description
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Author: Alice Patricia Van der Reis
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 184

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Book Description

Author: John Z. Kracmar
Publisher: Greenwood
ISBN:
Category : Marketing research
Languages : en
Pages : 346

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Book Description

Author: Gurprit S. Kindra
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 259

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Book Description

Author: Malcolm J. M. Cooper
Publisher: Cambridge Scholars Publishing
ISBN: 152753250X
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.