Author: Philip MicheliniPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
Book Description
Marketing in Cameroon
Author: Philip MicheliniPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
Book Description
Economics of Banana Production and Marketing in the Tropics
Author: Esendugue Gregory FonsahPublisher: African Books Collective
ISBN: 9956726540
Category : Social Science
Languages : en
Pages : 264
Book Description
In most African countries, banana production has been consigned to subsistence production. However, a few countries, especially in Francophone West Africa, have recognised the commercial importance of banana, and have used their special relationship with France to export bananas. This has led to the dualization of the banana sector, with the traditional system existing side by side with a modern sector geared towards export trade. This book is one of the few comprehensive studies that have incorporated both the agronomic and economic aspects of banana production and marketing in Africa. It looks at all facets of banana production, from an historical perspective to the various traditional and modern technologies involved. The marketing aspect covers both the domestic and international trade, with emphasis on the preferential (ACP / DOM Lome Convention) and the open markets of the European Union. The book is a major contribution to understanding the internationalisation of the banana trade and to its ever-increasing investment portfolio, as the backbone of many a developing tropical economy. Although the emphasis is placed on Cameroon, other relevant African, tropical and subtropical banana-producing countries are mentioned where necessary, especially in the export sector where a degree of competition existed. Further, agricultural practices, soils, meteorological and climatological characteristics, pests and diseases, personnel and banana varieties grown, mean that findings in Cameroon are of relevance to other banana-producing countries, especially in Africa. Meanwhile, other African and tropical countries still contemplating entry into banana exports would benefit from the Cameroon experience. The book is of especial relevance to agronomists, entomologists, economists, farm managers, government policy makers, large, medium and small scale banana growers, and students and teachers in universities and schools of agriculture.
Institutional Economics of Arabica Coffee Marketing in Cameroon
Author: Paul David WessenPublisher:
ISBN:
Category : Coffee
Languages : en
Pages : 336
Book Description
Agricultural Marketing in Tropical Africa
Author: H. Laurens van der LaanPublisher: Routledge
ISBN: 0429863187
Category : Business & Economics
Languages : en
Pages : 208
Book Description
First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cȏte d’Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.
Marketing in Greece
Author: Ann CorroBusiness-to-Business Marketing
Author: Richard Afriyie OwusuPublisher: CRC Press
ISBN: 0429535414
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
How to Start a Business in Cameroon: The Ultimate Guide to Doing Business in Cameroon
Author: J. S. AfanaPublisher: How to Start a Business in Afr
ISBN: 9781790454624
Category : Business & Economics
Languages : en
Pages : 54
Book Description
Thinking of starting a business in Cameroon? This guide will give you information on the country and its economy, the most prominent sectors for investment, how to set up a startup or franchise and a detailed step by step guide on how to register your business (Ministries, requirements, documentation, prices, time frame etc) and set it up successfully. Why Cameroon?Known as Africa in Miniature, Cameroon is one of the most beautiful countries of the African continent. Full of resources and diversity, Cameroon remains the largest economy of CEMAC (Economic and Monetary Community of Central Africa). This advantage is also due to its demography (a little more than 20 million inhabitants), area (475 440 km2), geographical situation and diversified economy (agriculture, oil, gas, etc.).Plenteous are the business prospects available in Cameroon. This youthful country is thick with untapped resources and opportunities. So now is a perfect time to enter this market. Cameroon is a country full of possibilities for investment, with a stable currency, a bilingual workforce, and a GDP real growth rate of 5.9% as of 2015, as supposed to 5.6% in 2013. The key contributors to the economy's growth are agriculture, tourism, and the manufacturing sector. Agriculture in Cameroon is one of the biggest employers of the workforce. The country is known for its commercial cultivation of crops such as bananas, oil palms, tea, cocoa, sugar crops, coffee and tobacco. Fishing and livestock farming are also major contributors to the economy. According to reports by the United Nations, Africa is one of the most profitable regions in the World and Cameroon aims to capitalise on this with its various reforms and unlocked resources.
Markets, marketing and developing countries
Author: Hans van TrijpPublisher: BRILL
ISBN: 9086866999
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
World Trade Information Service
Author: Developing a Sustainable Economy in Cameroon
Author: Aloysius Ajab AminPublisher: African Books Collective
ISBN: 2869782098
Category : Cameroon
Languages : en
Pages : 439
Book Description
Developing a Sustainable Economy in Cameroon is an ambitious effort as the authors try to set a blue print for Cameroon's economy. In the 1980s facing economic crisis, and as dictated by the structural adjustment programme, Cameroon sharply cut public investment expenditures before later cutting government consumption which were followed by privatisation, liquidation of public companies and reduction in the size of the public sector. All these measures are believed to have had devastating effects on the economy. Given the performance of the economy so far the authors suggest that much more effort, with a strong commitment of the main stakeholders, is required to guarantee sustainable economic development in Cameroon. Truly, very few countries in Africa possess such enormous human and natural resources as Cameroon does. This volume brings out the challenges Cameroon faces in its quest for development as well as for designing appropriate strategies for addressing those development challenges.