Marketing in Botswana, Lesotho, and Switzerland PDF Download

Author: United States. International Trade Administration
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Lawrence Kessler
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24

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Author: Freddie L. Stokelin
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32

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Author: International Labour Office
Publisher: Psychology Press
ISBN: 9780415970037
Category : Business & Economics
Languages : en
Pages : 958

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Book Description
Key Indicators of the Labour Market (KILM) offers data for over 200 countries for the years 1980 and 1990, 1995 and the latest available subsequent five years. The KILM Interactive Software duplicates the printed publication but includes information for all years after 1980, as well as the basic statistics used to calculate the indicators presented in the book...The software includes a mapping function for those who wish to visualize data geographically according to selected data characteristics. (back cover)

Author: Sak Onkvisit
Publisher: Routledge
ISBN: 1135275475
Category : Business & Economics
Languages : en
Pages : 737

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Book Description
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

Author: Ilan Alon
Publisher: Routledge
ISBN: 1317613511
Category : Business & Economics
Languages : en
Pages : 714

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Book Description
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 52

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Author: Sheena Lovia Boateng
Publisher: PearlRichards Foundation
ISBN: 9988195656
Category : Business & Economics
Languages : en
Pages : 158

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Book Description
Essays from a Marketing PhD is a compilation of essays on a variety of topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing Perspectives of Corporate Social Responsibility. These essays are a product of reading and synthesising multiple peer-reviewed articles in the first year of the PhD Marketing qualification at the University of Ghana Business School. This book represents the depth of exposure and understanding gained through reading, as well as attending seminars and workshops in preparation for writing the actual PhD thesis. It is a must read for any PhD student who wishes to have a feel of what the first year of course work for a PhD in Marketing entails, as well as how the end product is most likely to look. It’s a celebration of a great first year in the PhD programme, and of many more successful years to come.

Author: OECD
Publisher: OECD Publishing
ISBN: 9264021906
Category :
Languages : en
Pages : 185

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OECD's first comprehensive OECD review of agricultural policies in South Africa, this book presents an overview of South Africa's agricultural policies combined with an assessment of the level of support provided to South Africa's agriculture.

Author: Jos Marcus
Publisher: Routledge
ISBN: 1000025381
Category : Business & Economics
Languages : en
Pages : 678

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Book Description
A hands-on introduction to the fields of business and management, this comprehensive text unveils the theories behind management and organization via a practice-led, international approach. In this fourth edition, the book expands with six new chapters on digital business transformation, internationalization, corporate social responsibility, the future of work, human resource management, and culture. In addition, the book contains new, topical practical examples, and features a fully modernized layout. This comprehensive, practice-led text will be valuable for students of business, management and organisation globally. A companion website offers students multiple choice questions, practical cases, and assignments, whilst instructors can assess exams, cases, and college sheets.