Author: Fred J. GatlingPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 36
Book Description
Marketing in Bahrain
Author: Fred J. GatlingPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 36
Book Description
Marketing in the Netherlands
Author: Marketing
Author: Advertising and Marketing Communications in the Middle East
Author: Kamal G. DarouniPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 590
Book Description
Handbook of Islamic Marketing
Author: Özlem SandıkcıPublisher: Edward Elgar Publishing
ISBN: 0857936026
Category : Business & Economics
Languages : en
Pages : 543
Book Description
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
Marketing in Greece
Author: Ann CorroMarketing Profiles for the Near East and North Africa
Author: TOP Bulletin
Author: Marketing
Author: Jon GroucuttPublisher: Kogan Page Publishers
ISBN: 9780749441142
Category : Business & Economics
Languages : en
Pages : 564
Book Description
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
Major Companies of the Arab World 1992/93
Author: G. BricaultPublisher: Springer Science & Business Media
ISBN: 940112244X
Category : Business & Economics
Languages : en
Pages : 1111
Book Description
This book represents the sixteenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of This volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition. Many new companies have also been included information given. this year. Whilst the publishers have made every effort to ensure that the information in this book was correct at the time of press, no The publishers remain confident that MAJOR COMPANIES responsibility or liability can be accepted for any errors or OF THE ARAB WORLD contains more information on the omissions, or for the consequences thereof. major industrial and commercial companies than any other work. The information in the book was submitted mostly by the ABOUT GRAHAM & TROTMAN LTD companies themselves, completely free of charge. To all those Graham & Trotman Ltd, a member of the Kluwer Academic companies, which assisted us in our research operation, we Publishers Group, is a publishing organisation specialising in express grateful thanks. To all those individuals who gave us the research and publication of business and technical help as well, we are similarly very grateful. information for industry and commerce in many parts of the world.