Author: G. S. Kindra
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Marketing in Developing Countries (RLE Marketing)
Author: G. S. Kindra
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Marketing Practices in Developing Economy
Author: Ruby Roy Dholakia
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120337824
Category : Business & Economics
Languages : en
Pages : 316
Book Description
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120337824
Category : Business & Economics
Languages : en
Pages : 316
Book Description
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.
Marketing in Developing Countries
Author: Joanna Kinsey
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374
Book Description
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374
Book Description
Aspects of the Marketing Environment in Developing Countries
Author: Alice Patricia Van der Reis
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 184
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 184
Book Description
Marketing Research in the Developing Countries
Author: John Z. Kracmar
Publisher: Greenwood
ISBN:
Category : Marketing research
Languages : en
Pages : 346
Book Description
Publisher: Greenwood
ISBN:
Category : Marketing research
Languages : en
Pages : 346
Book Description
Marketing in Developing Countries
Author: Gurprit S. Kindra
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 259
Book Description
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 259
Book Description
The Marketing Challenge
Author: Martin Kriesberg
Publisher:
ISBN:
Category : Developing countries
Languages : en
Pages : 108
Book Description
Publisher:
ISBN:
Category : Developing countries
Languages : en
Pages : 108
Book Description
Marketing Improvement in the Developing World
Author: John Cave Abbott
Publisher: Food & Agriculture Org.
ISBN: 9789251014271
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Publisher: Food & Agriculture Org.
ISBN: 9789251014271
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Tourism Marketing for Developing Countries
Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Managerial Dilemmas in Developing Countries
Author: Malcolm J. M. Cooper
Publisher: Cambridge Scholars Publishing
ISBN: 152753250X
Category : Business & Economics
Languages : en
Pages : 328
Book Description
Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.
Publisher: Cambridge Scholars Publishing
ISBN: 152753250X
Category : Business & Economics
Languages : en
Pages : 328
Book Description
Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.