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Author: Ryan J. Doeller Publisher: Xlibris Corporation ISBN: 1456822527 Category : Religion Languages : en Pages : 86
Book Description
As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.
Author: Ryan J. Doeller Publisher: Xlibris Corporation ISBN: 1456822527 Category : Religion Languages : en Pages : 86
Book Description
As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.
Author: Andrew Root Publisher: Baker Academic ISBN: 1493420178 Category : Religion Languages : en Pages : 336
Book Description
What is youth ministry actually for? And does it have a future? Andrew Root, a leading scholar in youth ministry and practical theology, went on a one-year journey to answer these questions. In this book, Root weaves together an innovative first-person fictional narrative to diagnose the challenges facing the church today and to offer a new vision for youth ministry in the 21st century. Informed by interviews that Root conducted with parents, this book explores how parents' perspectives of what constitutes a good life are affecting youth ministry. In today's culture, youth ministry can't compete with sports, test prep, and the myriad other activities in which young people participate. Through a unique parable-style story, Root offers a new way to think about the purpose of youth ministry: not happiness, but joy. Joy is a sense of experiencing the good. For youth ministry to be about joy, it must move beyond the youth group model and rework the assumptions of how identity and happiness are imagined by parents in American society.
Author: Evan M. Dolive Publisher: The Pilgrim Press ISBN: 148355743X Category : Religion Languages : en Pages : 153
Book Description
In March 2013, after seeing an advertising campaign for Victoria's Secret that was targeted especially to younger female demographics and much too sexy, Evan Dolive, a concerned father and ordained minister, wrote an open letter calling for Victoria's Secret and other companies to view girls as human beings, not objects. What happened next was truly amazing. His letter hit a nerve. It was viewed numerous times—3.9 million times to be exact—and Dolive was interviewed by national news publications and appeared on CNN and Headline News. Dolive didn't want his 15 minutes to be in vain. So he turned it into a labor of love—"Seeking Imperfection,"—a book that's grounded in biblical insights, stories, reflection questions, and prayers for anyone who believes in empowering children to grow up to value themselves for who they are.
Author: Nathan Lorick Publisher: ANEKO Press ISBN: 1622451619 Category : Religion Languages : en Pages : 55
Book Description
Never before have we seen the church degenerate at such a rapid pace. This is largely due to the church pursuing congregational growth instead of kingdom growth. The church is dying because our growth isn’t based on strategies to reach the lost with the gospel. The time to change is now, we can’t wait any longer. People’s eternities are at stake. What is your church’s priority? Are you more concerned with filling your building or furthering the Kingdom? This book will challenge you to evaluate just how important gospel-based evangelism is to you and your church, and call on you to restore an intentional evangelism strategy within the body. Hell will tremble when churches once again make evangelism the central theme of their strategy.
Author: Nathan Lorick Publisher: Aneko Press ISBN: 1622451082 Category : Religion Languages : en Pages : 132
Book Description
Never before have we seen the church degenerate at such a rapid pace. This is largely due to the church pursuing congregational growth instead of kingdom growth. The church is dying because our growth isn’t based on strategies to reach the lost with the gospel. The time to change is now, we can’t wait any longer. People’s eternities are at stake. What is your church’s priority? Are you more concerned with filling your building or furthering the Kingdom? This book will challenge you to evaluate just how important gospel-based evangelism is to you and your church, and call on you to restore an intentional evangelism strategy within the body. Hell will tremble when churches once again make evangelism the central theme of their strategy.
Author: Walt Mueller Publisher: Zondervan ISBN: 0310669901 Category : Religion Languages : en Pages : 482
Book Description
CPYU President Walt Mueller's critically acclaimed book, Understanding Today's Youth Culture, is widely recognized as one of the most thorough and comprehensive overviews of youth culture today. This Gold Medallion Book Award winner is used as a seminal text in colleges, universities, and seminaries around the world, but is especially noted for its honest and easy to read style. The book approaches youth culture from a distinctively Christian perspective and contains chapters on a variety of topics including: music, media, sexuality, materialism, drugs and alcohol, and spirituality. A great resource for parents, educators, youth workers, and pastors.
Author: Mara Einstein Publisher: Routledge ISBN: 1134130104 Category : Business & Economics Languages : en Pages : 256
Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Ryan J. Doeller
Author: Ryan J. Doeller
Author: Ryan J. Doeller
Author: Andrew Root
Author: Evan M. Dolive
Author: Peter Zollo
Author: Mark Cannister
Author: Nathan Lorick 
Author: Nathan Lorick
Author: Walt Mueller
Author: Mara Einstein