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Author: Florian Mayer Publisher: GRIN Verlag ISBN: 3638815862 Category : Business & Economics Languages : en Pages : 53
Book Description
Examination Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 78, University of Leeds (Trinity and All Saints College), course: Adnaced Marketing, ber 103 Fu noten entries in the bibliography, language: English, abstract: At the heart of the traditional approach to business strategy lies the assumption that by applying a set of analytical tools, executives can predict the future of any business accurately enough to allow them to choose a clear strategic direction. However, what happens when the environment is so uncertain as is more and more the case today in our fast-paced society that no amount of backward-oriented amount of data and analysis will allow business leaders to predict the future. One approach that has been applied successfully more frequently over the last couple of years is future scenario planning, where different business environment scenarios are imagined, developed and possible business stratgies planned out by internal and external experts. In this paper firstly a thourough competitive analysis of the German beer market as well as the company under study - Karlsberg Brauerei, a local South-West German brewery - is performed. Then, two distinct future scenarios are being developed from the data and analysis. These future business scenarios are followed by detailed strategic plans that recommend different ways the company can move to take advantage of future developments in its market.
Author: Florian Mayer Publisher: GRIN Verlag ISBN: 3638815862 Category : Business & Economics Languages : en Pages : 53
Book Description
Examination Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 78, University of Leeds (Trinity and All Saints College), course: Adnaced Marketing, ber 103 Fu noten entries in the bibliography, language: English, abstract: At the heart of the traditional approach to business strategy lies the assumption that by applying a set of analytical tools, executives can predict the future of any business accurately enough to allow them to choose a clear strategic direction. However, what happens when the environment is so uncertain as is more and more the case today in our fast-paced society that no amount of backward-oriented amount of data and analysis will allow business leaders to predict the future. One approach that has been applied successfully more frequently over the last couple of years is future scenario planning, where different business environment scenarios are imagined, developed and possible business stratgies planned out by internal and external experts. In this paper firstly a thourough competitive analysis of the German beer market as well as the company under study - Karlsberg Brauerei, a local South-West German brewery - is performed. Then, two distinct future scenarios are being developed from the data and analysis. These future business scenarios are followed by detailed strategic plans that recommend different ways the company can move to take advantage of future developments in its market.
Author: Laura K. C. Seibold Publisher: ISBN: 9783030041021 Category : Corporate governance Languages : en Pages :
Book Description
This professional guide presents an extensive overview of the German family enterprise landscape, with a special focus on its structure and diversity. Drawing on several scientific studies conducted by the authors, its goal is to provide a detailed assessment of the development of German family enterprises. Analyzing data from over 500 family firms, it offers a valuable reference guide for market research and academic research on family-owned enterprises. A unique factor: the authors' revealing insights into the decline of family firms.
Author: Stefanie Aulenbach Publisher: GRIN Verlag ISBN: 3638037258 Category : Business & Economics Languages : en Pages : 30
Book Description
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Sunderland (New College Durham), language: English, abstract: 1. Introduction “International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.” (Onkvisit and Shaw, 1997) This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation. According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market: 1. Defining the problem 2. Analysing the situation 3. getting problem-specific data 4. Interpreting the data 5. Solving the problem In order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.
Author: Nicholas Kralev Publisher: Createspace Independent Publishing Platform ISBN: 9781535421409 Category : Languages : en Pages : 72
Book Description
Most Americans, like ordinary people everywhere, don't relate to diplomacy -- to the extent they think about it at all, they view it as something that happens in a stratosphere of officialdom, far out of their reach. They also believe that it has little to do with their lives. They do relate, however, to other people's stories -- and diplomats have incredible stories to tell. While few dine with kings and queens, many more are targeted by terrorists, carjacked or exposed to severe pollution and epidemic diseases. Through it all, what they do around the world has a direct impact on our security, prosperity, health, privacy, ability to travel and much more. A natural successor to "America's Other Army," the author's earlier work on the U.S. Foreign Service as an institution, this book is a collection of American diplomats' stories -- about their work and their lives, because diplomacy is not just a profession. It affects every aspect of a diplomat's life, and that of his or her family. At the same time, their job performance affects all our lives.
Author: Weijian Shan Publisher: John Wiley & Sons ISBN: 1119529492 Category : Business & Economics Languages : en Pages : 505
Book Description
Foreword by Janet Yellen Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America. Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how, improbably, that life became intertwined with America. Out of the Gobi draws a vivid picture of the raw human energy and the will to succeed against all odds. Shan only finished elementary school when Mao Zedong's Cultural Revolution tore his country apart. He was a witness to the brutality and absurdity of Mao’s policies during one of the most tumultuous eras in China’s history. Exiled to the Gobi Desert at age 15 and denied schooling for 10 years, he endured untold hardships without ever giving up his dream for an education. Shan’s improbable journey, from the Gobi to the “People’s Republic of Berkeley” and far beyond, is a uniquely American success story – told with a splash of humor, deep insight and rich and engaging detail. This powerful and personal perspective on China and America will inform Americans' view of China, humanizing the country, while providing a rare view of America from the prism of a keen foreign observer who lived the American dream. Says former Federal Reserve chair Janet Yellen: “Shan’s life provides a demonstration of what is possible when China and the United States come together, even by happenstance. It is not only Shan’s personal history that makes this book so interesting but also how the stories of China and America merge in just one moment in time to create an inspired individual so unique and driven, and so representative of the true sprits of both countries.”
Author: Katja Kirsch Publisher: GRIN Verlag ISBN: 3638762009 Category : Business & Economics Languages : en Pages : 40
Book Description
Scientific Essay from the year 2004 in the subject Business economics - General, grade: 73%, University of the West of England, Bristol (Bristol Business School), course: Developing Business Knowledge, 31 entries in the bibliography, language: English, abstract: Scenarios are increasingly popular within both companies and non-profit organisations. A wide variety of scenario characteristics and approaches has developed. In this paper a definition of the term scenario is given before exploring the different underlying assumptions and characteristics of, and approaches to scenario planning. It then goes on and identifies lacks in scenario theory to conclude with a future outlook of further research.
Author: Florian Mayer
Author: Florian Mayer
Author: Amy Germershausen
Author: Laura K. C. Seibold
Author: S. Aastrup
Author: Jaroslav Pánek
Author: Stefanie Aulenbach
Author: Shimon Finkelman
Author: Nicholas Kralev
Author: Weijian Shan
Author: Katja Kirsch