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Author: J. Paul Peter Publisher: McGraw-Hill Professional Publishing ISBN: Category : Business & Economics Languages : en Pages : 356
Book Description
Manufacturers who want to remain viable in today's dynamic marketplace must have their fingers on the pulse of the ever-changing customer demands for quality products and services. Companies can no longer waste valuable time waiting for policies and plans to trickle down from executive boardrooms - consumers expect timely responses to their needs. J. Paul Peter explores the ways manufacturers can use the marketing function to initiate the alignment of manufacturing processes with customer demands. He gives you a detailed analysis of how marketing fits into various organizational structures and product management systems, bringing pertinent marketing and manufacturing issues to light. His logically flowing structure will guide you through the maze of product development, promotion, distribution, and pricing so you can formulate a successful manufacturing-marketing mix that augments customer responsiveness. Inside Marketing for the Manufacturer you will find methods for researching consumer markets and ways to adjust manufacturing, delivery, and inventory policies based on your findings, case studies that reveal real-world techniques for reconciling the differences between manufacturing and marketing functions, and specific strategies marketing professionals use to develop, implement, and measure their programs. Manufacturing managers of the future need to develop integrated solutions to problems that cross traditional functional boundaries. In order to effectively respond to customer demands, they must understand both the tools and concepts associated with the marketing function. The proactive marketing strategies presented in this book will help manufacturing professionals on all levelsheighten their competitive advantage and continuously anticipate, meet, and exceed the expectations of their customers.
Author: J. Paul Peter Publisher: McGraw-Hill Professional Publishing ISBN: Category : Business & Economics Languages : en Pages : 356
Book Description
Manufacturers who want to remain viable in today's dynamic marketplace must have their fingers on the pulse of the ever-changing customer demands for quality products and services. Companies can no longer waste valuable time waiting for policies and plans to trickle down from executive boardrooms - consumers expect timely responses to their needs. J. Paul Peter explores the ways manufacturers can use the marketing function to initiate the alignment of manufacturing processes with customer demands. He gives you a detailed analysis of how marketing fits into various organizational structures and product management systems, bringing pertinent marketing and manufacturing issues to light. His logically flowing structure will guide you through the maze of product development, promotion, distribution, and pricing so you can formulate a successful manufacturing-marketing mix that augments customer responsiveness. Inside Marketing for the Manufacturer you will find methods for researching consumer markets and ways to adjust manufacturing, delivery, and inventory policies based on your findings, case studies that reveal real-world techniques for reconciling the differences between manufacturing and marketing functions, and specific strategies marketing professionals use to develop, implement, and measure their programs. Manufacturing managers of the future need to develop integrated solutions to problems that cross traditional functional boundaries. In order to effectively respond to customer demands, they must understand both the tools and concepts associated with the marketing function. The proactive marketing strategies presented in this book will help manufacturing professionals on all levelsheighten their competitive advantage and continuously anticipate, meet, and exceed the expectations of their customers.
Author: Dan Tyre Publisher: John Wiley & Sons ISBN: 1119482453 Category : Business & Economics Languages : en Pages : 288
Book Description
Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future. • Discover the foundation of inbound principles • Learn how to put ideas into practice today • Read about organizations that successfully apply the principles of Inbound • Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve.
Author: Bruce McDuffee Publisher: ISBN: 9780692645369 Category : Languages : en Pages : 168
Book Description
The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the "New Way" to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers' buying strategies will win in their respective markets. Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the people in their target audience by helping them to be better, relieve a pain point, or enjoy a passion more. Helping them without pitching your product cultivates top-of-mind-awareness (TOMA), credibility, and reciprocity. But there's a catch to being successful. You have to be the first mover, or at least the first in your market to use the New Way to its fullest advantage. The New Way has been tested and proven to work in highly competitive manufacturing markets.
Author: Carl Jarvis Publisher: Lulu.com ISBN: 9781326996536 Category : Business & Economics Languages : en Pages : 137
Book Description
Is your small to mid-size manufacturing business the best-kept secret in the market? Are you looking for a series of powerful marketing breakthroughs to change all that? If so, 'Marketing for Manufacturers' is written specifically for you. If you're interested in winning new orders, want new customers, more sales, proven marketing methods, and learning how to avoid numerous costly marketing pitfalls and mistakes, reading 'Marketing for Manufacturers' will give you a series of actionable marketing strategies you can implement in your manufacturing business today! Since 1999, Senior Marketing Advisor, Carl Jarvis, has specialised in advising SME manufacturing businesses, like yours, with increasing your sales and revenues, maximising your profitability, reducing your marketing costs, increasing your customers, developing more cost-effective sales and marketing approaches, and strengthening your business development activities. This book will show you how!
Author: Lawrence J. Gitman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Anna Romina Guevarra Publisher: Rutgers University Press ISBN: 0813548292 Category : Social Science Languages : en Pages : 275
Book Description
In a globalized economy that is heavily sustained by the labor of immigrants, why are certain nations defined as "ideal" labor resources and why do certain groups dominate a particular labor force? The Philippines has emerged as a lucrative source of labor for countries around the world. In Marketing Dreams, Manufacturing Heroes Anna Romina Guevarra focuses on the Philippines—which views itself as the "home of the great Filipino worker"—and the multilevel brokering process that manages and sends workers worldwide. She unravels the transnational production of Filipinos as ideal migrant workers by the state and explores how race, color, class, and gender operate. The experience of Filipino nurses and domestic workers—two of the country's prized exports—is at the core of the research, which utilizes interviews with employees at labor brokering agencies, state officials from governmental organizations in the Philippines, and nurses working in the United States. Guevarra's multisited ethnography reveals the disciplinary power that state and employment agencies exercise over care workers—managing migration and garnering wages—to govern social conduct, and brings this isolated yet widespread social problem to life.
Author: David Lewis Publisher: New Year Publishing ISBN: 1935547372 Category : Business & Economics Languages : en Pages : 154
Book Description
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
Author: J. Paul Peter
Author: J. Paul Peter
Author: Dan Tyre
Author: Bruce McDuffee
Author: Carl Jarvis
Author: Ed M. Williston
Author: Lawrence J. Gitman
Author: Anna Romina Guevarra
Author: David Lewis
Author: Shapiro
Author: Thomas A. Staudt