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Author: Tony Curtis Publisher: Wiley ISBN: 9780470057094 Category : Business & Economics Languages : en Pages : 0
Book Description
MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
Author: Tony Curtis Publisher: Wiley ISBN: 9780470057094 Category : Business & Economics Languages : en Pages : 0
Book Description
MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
Author: Andrew C. Payne Publisher: ISBN: Category : Business & Economics Languages : en Pages : 612
Book Description
Enhanced by sections drawn from other management courses, this book is based on the Engineering Management Program, a course which offers all its undergraduate engineers portable management skills.
Author: Wilhelm Nel Publisher: Juta and Company Ltd ISBN: 9780702171611 Category : Business & Economics Languages : en Pages : 516
Book Description
Addressing the specific needs of engineers, scientists, and technicians, this reference introduces engineering students to the basics of marketing, human resource management, employment relations, personnel management, and financial management. This guide will help engineering students develop a sense for business and prepare them for the commercial and administrative dealings with customers, suppliers, contractors, accountants, and managers.
Author: Jon DiPietro Publisher: Momentum Press ISBN: 1606502530 Category : Technology & Engineering Languages : en Pages : 228
Book Description
This book explores the rising phenomena of internet-based social networking and discusses the particular challenges faced by engineers and scientists in adapting to this new, content-centric environment. Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. The problem is, those are exactly the skills required to create compelling content. This book will help engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies. The reader will benefit from: * An emphasis on the growing role that social media technology -like Facebook, LinkedIn, Twitter, will play in professions like science and engineering. * The "How to" in understanding the importance of continuous streaming of content over time for both professional presence and for collaborative effort--the key in today's team approach to engineering and science. * The valuable help for quantitative people like engineers and scientists in setting up social media sites, requiring qualitative skills.
Author: Wendy Covey Publisher: Greenleaf Book Group ISBN: 1632992868 Category : Business & Economics Languages : en Pages : 276
Book Description
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Author: Kathleen R. Allen Publisher: Pearson ISBN: 9780132357272 Category : Business planning Languages : en Pages : 0
Book Description
KEY BENEFIT Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful. KEY TOPICS Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.
Author: John Care Publisher: Artech House ISBN: 1596933402 Category : Business & Economics Languages : en Pages : 360
Book Description
This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.
Author: Eric Koester Publisher: CRC Press ISBN: 1420076981 Category : Technology & Engineering Languages : en Pages : 606
Book Description
Written by an experienced business lawyer in the technology, scientific and engineering community, this publication is for the engineer with an innovative high-tech idea or concept who needs those crucial business insights and strategies to move that idea forward. It offers key analysis on how to leave a current employer, gain access to technologie
Author: John V. Chelsom Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 568
Book Description
Significantly revised and updated, this second edition of Management for Engineers, Scientists and Technologists is vital reading for all students of any of these subjects hoping to make it in the real world. Increasingly, students of engineering, science and technology subjects are finding that their success depends as much on general management skills and understanding operational systems as on their technical expertise. This book offers students that all- important firm foundation in management training. Management for Engineers, Scientists and Technologists offers a practical and accessible introduction to management and provides a comprehensive guide to the management tools used in managing people and other resources. Part 1 includes a series of chapters on management applications and concepts, starting with basic issues such as ‘What is a business?’ and ‘What is management?’, continuing through management of quality, materials and new product development and concluding with examples of successful companies who provide good models of management. Part 2 considers human resource management and communications, introduces tools and techniques for managing machines and materials, examines financial management, describes the procedures and tools of project management, analyses the supply system and the processes of inventory control, studies business planning and marketing, and concludes with a new chapter on the management of SMEs. The authors’ significant experience in both teaching and industry provides valuable lessons in business management, and allows them to provide case studies with real insight.
Author: Tony Curtis
Author: Tony Curtis
Author: Andrew C. Payne
Author: Wilhelm Nel
Author: Jon DiPietro
Author: Wendy Covey
Author: Kathleen R. Allen
Author: Louis L. Bucciarelli
Author: John Care
Author: Eric Koester
Author: John V. Chelsom