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Author: Charles Martin Publisher: CIBER Fame Works Publications ISBN: 9780998122724 Category : Languages : en Pages : 432
Book Description
Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations¿ marketing practices and prepare readers for careers in marketing and business. Its reader-friendly example-anchored content engages readers with its succinct, real-world and occasionally humorous presentation style. Marketing FAME may be characterized as a ¿daily planner with marketing-relevant content.¿ The daily planner section provides ample room to note daily appointments, objectives and reminders. Corresponding to each day of the year is an average of more than 300 words of content meaningfully linked to the date ¿ content that high-lights the events and people that have shaped marketing practice. For example, featured events include modern-day and historical innovations, as well as recurring occasions such as holidays and seasonal phenomena that heighten readers¿ awareness of numerous windows of marketing opportunity that open throughout the year. Featured people include those whose experiences, accomplishments and insights also contribute to marketing thought and practice ¿ sometimes reinforcing and sometimes challenging conventional wisdom.The 2018 edition is organized into all-new daily doses of stand-alone stories distributed across 365 days ¿ a total of 743 stories representing countless marketing- and business-relevant topics, 754 individuals, 594 organizations and brands, 49 US states and 102 countries. More than 98 percent of the content for 2018 is new to the series, so readers familiar with earlier editions will discover plenty of new information and new insights to justify adding the 2018 edition to their bookshelves. A super-detailed index with more than 11,000 entries improves the odds that readers will find the information they seek. The index, along with several sample stories, are available on the publisher¿s website, www.MarketingMarbles.com.Overwhelmingly, readers of Marketing FAME contend that it represents a unique reading experience that is informative, interesting and relevant. Readers¿ evaluative comments and rating statistics may be found at www.MarketingMarbles.com.
Author: Charles Martin Publisher: CIBER Fame Works Publications ISBN: 9780998122724 Category : Languages : en Pages : 432
Book Description
Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations¿ marketing practices and prepare readers for careers in marketing and business. Its reader-friendly example-anchored content engages readers with its succinct, real-world and occasionally humorous presentation style. Marketing FAME may be characterized as a ¿daily planner with marketing-relevant content.¿ The daily planner section provides ample room to note daily appointments, objectives and reminders. Corresponding to each day of the year is an average of more than 300 words of content meaningfully linked to the date ¿ content that high-lights the events and people that have shaped marketing practice. For example, featured events include modern-day and historical innovations, as well as recurring occasions such as holidays and seasonal phenomena that heighten readers¿ awareness of numerous windows of marketing opportunity that open throughout the year. Featured people include those whose experiences, accomplishments and insights also contribute to marketing thought and practice ¿ sometimes reinforcing and sometimes challenging conventional wisdom.The 2018 edition is organized into all-new daily doses of stand-alone stories distributed across 365 days ¿ a total of 743 stories representing countless marketing- and business-relevant topics, 754 individuals, 594 organizations and brands, 49 US states and 102 countries. More than 98 percent of the content for 2018 is new to the series, so readers familiar with earlier editions will discover plenty of new information and new insights to justify adding the 2018 edition to their bookshelves. A super-detailed index with more than 11,000 entries improves the odds that readers will find the information they seek. The index, along with several sample stories, are available on the publisher¿s website, www.MarketingMarbles.com.Overwhelmingly, readers of Marketing FAME contend that it represents a unique reading experience that is informative, interesting and relevant. Readers¿ evaluative comments and rating statistics may be found at www.MarketingMarbles.com.
Author: Charles Martin Publisher: ISBN: 9780998122748 Category : Languages : en Pages : 214
Book Description
The 2019 Perennial Edition of Marketing For All the Marbles Every day (or Marketing FAME, for short) is a daily planner with intriguing, informative and valuable content for everyone interested in learning more about the multi-faceted and fascinating field of marketing. As a perennial planner, Marketing FAME is flexible and may be used daily in 2019, 2020, 2021 or in any future year(s). Designed with marketing professionals and aspiring marketing professionals in mind, Marketing FAME's extensive content is written to be informative, yet with a creative, engaging, thought-provoking, sometimes inspirational and occasionally humorous flair not typically found in traditional business books. Following in the footsteps of the 2017 and award-winning 2018 editions, the content of the 2019 edition is almost entirely new - featuring 422 stand-alone sections representing 447 individuals, 405 organizations and brands, 42 U.S. states, 45 countries and a countless number of topics - all found in the super-detailed index that includes more than 7,000 entries. Organized in short daily doses for each day of the year, with each day's content linked to the same calendar date in recent or not-so-recent history, Marketing FAME promises to open readers' eyes regarding both present-day and historical people and events that have shaped the practice of marketing. Moreover, the content's daily calendar tie-ins prompt readers to recognize the uniqueness of every day of the year and what windows of marketing opportunity may be particularly open on each date - thus helping marketers to time their marketing efforts with communications, promotions and programs that resonate with calendar-led buyers.Additional information about Marketing FAME plus free access to numerous sample excerpts and the super-detailed index may be found on the book series' resource support website, www.MarketingMarbles.com
Author: Charles Martin Publisher: CIBER Fame Works Publications ISBN: 9780998122731 Category : Languages : en Pages : 432
Book Description
Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations¿ marketing practices and prepare readers for careers in marketing and business. Its reader-friendly example-anchored content engages readers with its succinct, real-world and occasionally humorous presentation style. Marketing FAME may be characterized as a ¿daily planner with marketing-relevant content.¿ The daily planner section provides ample room to note daily appointments, objectives and reminders. Corresponding to each day of the year is an average of more than 300 words of content meaningfully linked to the date ¿ content that high-lights the events and people that have shaped marketing practice. For example, featured events include modern-day and historical innovations, as well as recurring occasions such as holidays and seasonal phenomena that heighten readers¿ awareness of numerous windows of marketing opportunity that open throughout the year. Featured people include those whose experiences, accomplishments and insights also contribute to marketing thought and practice ¿ sometimes reinforcing and sometimes challenging conventional wisdom.The 2018 edition is organized into all-new daily doses of stand-alone stories distributed across 365 days ¿ a total of 743 stories representing countless marketing- and business-relevant topics, 754 individuals, 594 organizations and brands, 49 US states and 102 countries. More than 98 percent of the content for 2018 is new to the series, so readers familiar with earlier editions will discover plenty of new information and new insights to justify adding the 2018 edition to their bookshelves. A super-detailed index with more than 11,000 entries improves the odds that readers will find the information they seek. The index, along with several sample stories, are available on the publisher¿s website, www.MarketingMarbles.comOverwhelmingly, readers of Marketing FAME contend that it represents a unique reading experience that is informative, interesting and relevant. Readers¿ evaluative comments and rating statistics may be found at www.MarketingMarbles.com.
Author: Skila Brown Publisher: Candlewick Press (MA) ISBN: 0763665169 Category : Juvenile Fiction Languages : en Pages : 211
Book Description
Caminar is the story of a boy who joins a small band of guerilla fighters who must decide what being a man during a time of war really means.
Author: Juliet B. Schor Publisher: Simon and Schuster ISBN: 1439130906 Category : Social Science Languages : en Pages : 251
Book Description
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author: Frederick Bradley Publisher: W. W. Norton & Company ISBN: 9780393730746 Category : Architecture Languages : en Pages : 206
Book Description
"Marble has always been the most elegant and beautiful structural material. Its near-immortal endurance led to its use in religious and monumental works in ancient times; it is still prized for its strength as well as its infinitely decorative character." "This book traces the history of its use and provides valuable information on the characteristics of various premium marbles: their esthetic features and defects, physical-mechanical characteristics, and how they are commonly worked and used. Aimed at bridging the gap between designers not necessarily expert in the marble industry and suppliers/producers, the book explains the terminology and classification of marble and provides information on the availability and sources of materials."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Andrea Dunlop Publisher: Simon and Schuster ISBN: 1501155997 Category : Fiction Languages : en Pages : 400
Book Description
Named a “Must-Read” by Town & Country * Elite Daily * InStyle “The love child of Gossip Girl and Crazy Rich Asians, plus the social climbing of a Gatsby party.” —Refinery29 In the tradition of The Emperor’s Children and The House of Mirth, the forgotten granddaughter of one of New York’s wealthiest men is reunited with her family just as she comes of age—and once she’s had a glimpse of their glittering world, she refuses to let it go without a fight. When Laila Lawrence becomes an orphan at twenty-three, the sudden loss unexpectedly introduces her to three glamorous cousins from New York who show up unannounced at her mother’s funeral. The three siblings are scions of the wealthy family from which Laila’s father had been estranged long before his own untimely demise ten years before. Two years later, Laila has left behind her quiet life in Grosse Point, Michigan to move to New York City, landing her smack in the middle of her cousins’ decadent world. As the truth about why Laila’s parents became estranged from the family patriarch becomes clear, Laila grows ever more resolved to claim what’s rightfully hers. Caught between longing for the love of her family and her relentless pursuit of the lifestyle she feels she was unfairly denied, Laila finds herself reawakening a long dead family scandal—not to mention setting off several new ones—as she becomes further enmeshed in the lives and love affairs of her cousins. But will Laila ever, truly, belong in their world? Sly and sexy, She Regrets Nothing is a sharply observed and utterly seductive tale about family, fortune, and fate—and the dark side of wealth.
Author: Jeetendr Sehdev Publisher: St. Martin's Press ISBN: 1250107539 Category : Business & Economics Languages : en Pages : 254
Book Description
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Author: Edwidge Danticat Publisher: Soho Press ISBN: 1616955023 Category : Fiction Languages : en Pages : 273
Book Description
The 20th anniversary edition of Edwidge Danticat's groundbreaking debut, now an established classic--revised and with a new introduction by the author, and including extensive bonus materials At the age of twelve, Sophie Caco is sent from her impoverished Haitian village to New York to be reunited with a mother she barely remembers. There she discovers secrets that no child should ever know, and a legacy of shame that can be healed only when she returns to Haiti—to the women who first reared her. What ensues is a passionate journey through a landscape charged with the supernatural and scarred by political violence. In her stunning literary debut, Danticat evokes the wonder, terror, and heartache of her native Haiti—and the enduring strength of Haiti’s women—with vibrant imagery and narrative grace that bear witness to her people’s suffering and courage.
Author: John Kaag Publisher: Farrar, Straus and Giroux ISBN: 0374715742 Category : Biography & Autobiography Languages : en Pages : 272
Book Description
"A stimulating book about combating despair and complacency with searching reflection." --Heller McAlpin, NPR.org Named a Best Book of 2018 by NPR. One of Lit Hub's 15 Books You Should Read in September and one of Outside's Best Books of Fall A revelatory Alpine journey in the spirit of the great Romantic thinker Friedrich Nietzsche Hiking with Nietzsche: Becoming Who You Are is a tale of two philosophical journeys—one made by John Kaag as an introspective young man of nineteen, the other seventeen years later, in radically different circumstances: he is now a husband and father, and his wife and small child are in tow. Kaag sets off for the Swiss peaks above Sils Maria where Nietzsche wrote his landmark work Thus Spoke Zarathustra. Both of Kaag’s journeys are made in search of the wisdom at the core of Nietzsche’s philosophy, yet they deliver him to radically different interpretations and, more crucially, revelations about the human condition. Just as Kaag’s acclaimed debut, American Philosophy: A Love Story, seamlessly wove together his philosophical discoveries with his search for meaning, Hiking with Nietzsche is a fascinating exploration not only of Nietzsche’s ideals but of how his experience of living relates to us as individuals in the twenty-first century. Bold, intimate, and rich with insight, Hiking with Nietzsche is about defeating complacency, balancing sanity and madness, and coming to grips with the unobtainable. As Kaag hikes, alone or with his family, but always with Nietzsche, he recognizes that even slipping can be instructive. It is in the process of climbing, and through the inevitable missteps, that one has the chance, in Nietzsche’s words, to “become who you are."
Author: Charles Martin
Author: Charles Martin
Author: Charles Martin
Author: Charles Martin
Author: Skila Brown
Author: Juliet B. Schor
Author: Frederick Bradley
Author: Andrea Dunlop
Author: Jeetendr Sehdev
Author: Edwidge Danticat
Author: John Kaag