Author: Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1166
Book Description
Canadiana
Author: Applied Marketing
Author: Rochelle GraysonPublisher: John Wiley & Sons
ISBN: 1119713269
Category :
Languages : en
Pages : 386
Book Description
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Principles of Marketing
Author: John F. Tanner, Jr.Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
Book Description
Who's who in International Business Education and Research
Author: William F. ShepherdPublisher: Edward Elgar Publishing
ISBN: 9781781959763
Category : Business & Economics
Languages : en
Pages : 500
Book Description
'This work is recommended for corporate libraries whose companies are involved in international business, and for academic libraries affiliated with colleges of business.' - Kay M. Stebbins, Choice This project is distinctive in that it really is a 'Who's Who' rather than a directory of all scholars engaged in international business education and research.
Marketing Horizons: A 1980's Perspective
Author: Venkatakrishna V. BellurPublisher: Springer
ISBN: 3319109669
Category : Business & Economics
Languages : en
Pages : 386
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
The Cooper Flight Instructor Manual
Author: A Dennis CooperPublisher: Sonderho Press
ISBN: 9780991748495
Category :
Languages : en
Pages : 558
Book Description
For more than 50 years, the Cooper Flight Instructor Manual has helped pilots become effective and confident flight instructors. This 9th Revised Edition features new information on GPS, current industry standards, new study and review questions, and a new introduction by the author. It is the first edition to include gender-neutral language, an index, hard cover, online purchase, and an electronic version for mobile devices. The Cooper Flight Instructor Manual captures the information and skills needed to translate technical and practical knowledge into effective instruction. Used in conjunction with Transport Canada publications, it will adequately prepare a commercial pilot for the Transport Canada Flight Instructor written examination, the in-flight training and ground instruction, as well as the flight test.
International Marketing
Author: Philip R. CateoraPublisher: McGraw-Hill Ryerson
ISBN: 9780070948778
Category : Business & Economics
Languages : en
Pages : 664
Book Description
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
Resources in Education
Author: Instructor's Manual to Accompany Strategic Marketing Problems
Author: Roger A. KerinPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
The Subject is Marketing
Author: Charles W. LambPublisher: Scarborough, Ont. : Thomson/Nelson
ISBN: 9780176169558
Category : Business & Economics
Languages : en
Pages : 642
Book Description