Marketing Fear in America's Public Schools PDF Download

Author: Leslie Poynor
Publisher: Routledge
ISBN: 1135619948
Category : Education
Languages : en
Pages : 216

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Book Description
Marketing Fear in America's Public Schools is an eye-opening examination of the real-world consequences of the political pressures and influences on teachers today. The premise is that one must understand the motives behind the current educat

Author: Leslie Poynor
Publisher: Routledge
ISBN: 113561993X
Category : Education
Languages : en
Pages : 337

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Book Description
Marketing Fear in America's Public Schools: The Real War on Literacy is an eye-opening examination of the real world consequences of the political pressures and influences on teachers today. In particular, it looks at how the political actions of the conservative right disempower and control teachers, school districts, parents, and children through an atmosphere of fear used as a strategy to ensure that schools follow the conservative political agenda supporting and imposing mandates such as increased accountability, high stakes testing, and direct intense direct-instruction phonics programs. The book offers a unique look not at not only what the conservative factions are doing but why. The volume includes chapters on: *resistance to the conservative agenda; *national and/or federal agendas and actions that directly or indirectly contribute to the privatization and corporate control of public education; *the linkage of federal policy to the disappearance or promotion of particular philosophical and pedagogical approaches; and *the role of the media in perpetuating the agendas of the corporate and political right. Many teachers across the U.S. are frustrated and angry about the outside legislative constraints placed on their work, but at the same time frightened of losing their jobs and/or being faced with a lawsuit. The book's premise is that one must understand the motives behind the current educational "reforms" in order to resist them. The editors and contributors envision the volume as a voice for an alternative to compliance with unreasonable mandates--and thus as a message of hope. Marketing Fear in America's Public Schools: The Real War on Literacy is important reading for teachers; teacher educators; education students; school administrators and other education professionals; researchers concerned with literacy, critical theory, pedagogy, and educational policy; and parents and community activists concerned with the politics of schooling and school reform. It is will serve well as a text in a range of courses across the field of education. A Web site for the book can be found at http://www.erlbaum.com/poynor.

Author: Catherine DiMartino
Publisher: Teachers College Press
ISBN: 0807776785
Category : Education
Languages : en
Pages : 209

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Book Description
This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

Author: Mary Kathleen Emery
Publisher: Heinemann Educational Books
ISBN:
Category : Education
Languages : en
Pages : 276

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Book Description
Where exactly did high-stakes testing come from anyway? Neither parents, teachers, administrators, nor school boards demanded it, and now many communities feel powerless to reverse its appalling effect on our schools. Hot on the heels of the testing masterminds and peeling back layer upon layer of documentation, Kathy Emery and Susan Ohanian found a familiar scent at the end of the paper trail. Corporate money. CEOs and American big business have blanketed United States public education officials with their influence and, as Emery and Ohanian prove, their fifteen year drive to undemocratize public education has yielded a many-tentacled private-public monster. With stunning clarity and meticulous research, Emery and Ohanian take you on a tour of board rooms, rightist think tanks, nonprofit concerned citizens groups, and governmental agencies to expose the real story of how current education reform arose, how its deceptive rhetoric belies its goals, and the true nature of its polarizing and disenfranchising mission. Why is corporate America bashing our schools? Because it's in their interestsnot yours. What can you do to promote your best educational interests? Read this expose and get ready to dismantle the education-reform machine.

Author: Fenwick W. English
Publisher: SAGE Publications
ISBN: 145226516X
Category : Education
Languages : en
Pages : 1265

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Book Description
To read some sample entries, or to view the Readers Guide click on "Sample Chapters/Additional Materials" in the left column under "About This Book" The Encyclopedia of Educational Leadership and Administration presents the most recent theories, research, terms, concepts, ideas, and histories on educational leadership and school administration as taught in preparation programs and practiced in schools and colleges today. With more than 600 entries, written by more than 200 professors, graduate students, practitioners, and association officials, the two volumes of this encyclopedia represent the most comprehensive knowledge base of educational leadership and school administration that has, as yet, been compiled. Key Features Represents a "knowledge dynamic" of the field by presenting ideas and perspectives that are in the minds, hearts, and aspirations of those practicing in the profession Includes a wide range of topics covering teaching and learning, curriculum, psychology and motivation, budgeting and finance, law, statistics, research, personnel management, planning, supervision, and much more Contains more than 75 biographical sketches of people whose ideas, aspirations, and lives have contributed much to the profession Animates the reader′s thinking and defines possibilities by presenting terms, ideas, concepts, research, and theories that are circulating in the field The Encyclopedia of Educational Leadership and Administration is a must-have reference for all academic libraries as well as a welcome addition to any leadership in education collection.

Author: Monica Taylor
Publisher: Peter Lang
ISBN: 9780820463100
Category : Education
Languages : en
Pages : 236

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Book Description
This seminal collection brings together the multiple perspectives of whole language educators over the course of the past thirty-five years. The essays illustrate the complex ways in which whole language teachers have been and continue to be political activists through their interactions with students; the teachers' beliefs about teaching, learning, and curriculum; their commitment to critical thinking and social justice; their collaborative engagements with other teachers; their role as leaders of change in schools and communities; and, finally, their activism in society. Although many believe that we are living in a climate where the term «whole language» is considered taboo, the contributors to this book demonstrate hopefulness for the future of whole language: as Yetta and Ken Goodman write in the concluding chapter, «whole language is alive and well.»

Author: Jennifer L. Hochschild
Publisher: Oxford University Press
ISBN: 0199839689
Category : Education
Languages : en
Pages : 316

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Book Description
The American Dream and the Public Schools examines issues that have excited and divided Americans for years, including desegregation, school funding, testing, vouchers, bilingual education, and ability grouping. While these are all separate problems, much of the contention over them comes down to the same thing--an apparent conflict between policies designed to promote each student's ability to succeed and those designed to insure the good of all students or the nation as a whole. The authors show how policies to promote individual success too often benefit only those already privileged by race or class, and often conflict with policies that are intended to benefit everyone. They propose a framework that builds on our nation's rapidly changing population in order to help Americans get past acrimonious debates about schooling. Their goal is to make public education work better so that all children can succeed.

Author: Grace P. McField
Publisher: IAP
ISBN: 1623964563
Category : Education
Languages : en
Pages : 357

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Book Description
Sometimes you need to hear the story from the beginning. The Miseducation of English Learners examines the initial policy impact of Structured English Immersion (SEI), an English-only program mandated for English Learners (ELs) in California, Arizona, and Massachusetts in the United States. The book features analyses of: the legal context and parameters of SEI; research history on SEI; SEI language policy and policy implementation according to situated context; and the educational priorities and legal rights of ELs. The book examines the history of SEI in the educational research literature and as it has been interpreted in the context of the legal requirement for schools to take “appropriate action” to meet the needs of ELs following the historic Lau v. Nichols (1974) court decision. The Miseducation of English Learners also presents and considers the implementation of SEI in comparative contexts from various perspectives including teacher education, the classroom, and legal. In several of the chapters, SEI implementation is examined in concert with other factors that have effected the teaching and progress of ELs such as Senate Bill 2042 (2001) that overhauled the teacher education process in California, and the federal No Child Left Behind legislation (signed into law on January 8, 2002). Moreover, the book provides implications and recommendations for teaching, research, advocacy, and policy change. The Miseducation of English Learners addresses and invites the readers to consider the following key questions: • How “appropriate” is the mandated SEI program for ELs, both in substance and in the one-year duration as specified in the three voter-initiated propositions (Proposition 227, Proposition 203, and Question 2)? • What issues, themes, and patterns can be noted in the implementation of SEI in California, Arizona, and Massachusetts? • Why might the student outcomes not show the desired results in measures such as achievement test scores or dropout rates? • What necessary changes are called for in order to enhance (or in some cases supplant) the SEI programs and services in place for ELs? • Are ELs, parents, and other stakeholders able to thoughtfully select desired and optimal instructional programs, and participate meaningfully in the educational process of language minority students under the SEI mandates?

Author: Sedigheh Moradi
Publisher: John Benjamins Publishing Company
ISBN: 9027259747
Category : Language Arts & Disciplines
Languages : en
Pages : 449

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Book Description
This book provides a view of where the field of morphology has been and where it is today within a particular theoretical framework, gathering up new and representative work in morphology by both eminent and emerging scholars, and touching on a very wide range of topics, approaches, and theoretical points of view. These seemingly disparate articles have a common touchstone in their focus on a word-based, paradigmatic approach to morphology. The chapters in this book elaborate on these basic themes, from the further exploration of paradigms, to studies involving words, stems, and affixes, to examinations of competition, inheritance, and defaults, to investigations of morphomes, to ways that morphology interacts with other parts of the language from phonology to sociolinguistics and applied linguistics. The editors and contributors dedicate this volume to Prof. Mark Aronoff for his profound influence on the field.

Author: Julie Andrzejewski
Publisher: Routledge
ISBN: 1135889228
Category : Education
Languages : en
Pages : 404

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Book Description
The concept of "standards" seems antithetical to the ways critical educators are dedicated to teaching, but what would "standards" look like if they were generated from social justice perspectives and through collaborative and inclusive processes? Such is the central question posed by the contributors of this groundbreaking collection on the interconnectivity of social justice, peace, and environmental preservation. Challenging education that promotes consumerism, careerism, and corporate profiteering, they boldly offer examples of a new paradigm for practicing a transformative critical pedagogy. Rather than just talking about coalition building within and across educational communities, they demonstrate how we might communicate from different vantage points and disciplinary boundaries to create a broader picture of social and eco-justice. Social Justice, Peace, and Environmental Education will be required reading for educators and students who want to envision and practice living, acting, and teaching for a better world.