Marketing Essentials PDF Download

Author: Philip Kotler
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 584

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Author: Sally Dibb
Publisher:
ISBN: 9781408073681
Category : Marketing
Languages : en
Pages : 512

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Book Description
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Author: Jeff Larson
Publisher:
ISBN: 9780998713816
Category : Electronic commerce
Languages : en
Pages : 0

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Author: Lois Farese
Publisher:
ISBN:
Category : District 211 textbook
Languages : en
Pages : 620

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Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 524

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Book Description

Author: Geoffrey Lancaster
Publisher: Routledge
ISBN: 1351709070
Category : Business & Economics
Languages : en
Pages : 764

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Book Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Author: Jim Blythe
Publisher: Pearson Education
ISBN: 9780273702054
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Author: Mo Willan
Publisher: Bloomsbury Publishing
ISBN: 1472988574
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs

Author: McGraw-Hill Education
Publisher: McGraw-Hill Education
ISBN: 9780021401109
Category : Business & Economics
Languages : en
Pages : 1000

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Author: Stowe Shoemaker
Publisher: Prentice Hall
ISBN: 9780131708273
Category : Hospitality industry
Languages : en
Pages : 0

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