Marketing Education and the Real World and Dynamic Marketing in a Changing World PDF Download

Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 0

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Author: Boris W. Becker
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 566

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Author: BORIS W. BECKER
Publisher:
ISBN:
Category :
Languages : en
Pages : 566

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Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 604

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Author: Jay D. Lindquist
Publisher: Springer
ISBN: 3319169734
Category : Business & Economics
Languages : en
Pages : 511

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​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213981
Category : Marketing
Languages : en
Pages : 752

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Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 560

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Author: Ahmad Jamal
Publisher: Routledge
ISBN: 1136164219
Category : Business & Economics
Languages : en
Pages : 539

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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Author: John B. Ford
Publisher: Springer
ISBN: 3319130846
Category : Business & Economics
Languages : en
Pages : 560

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Book Description
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: William D. Wells
Publisher: Marketing Classics Press
ISBN: 1613111665
Category : Business & Economics
Languages : en
Pages : 51

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