Marketing du tourisme durable - Marketingstrategien für sanften Tourismus PDF Download

Author: Susanne Häcker
Publisher:
ISBN: 9783867460736
Category :
Languages : de
Pages : 80

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Author: Xavier Font
Publisher: Routledge
ISBN: 1351361325
Category : Business & Economics
Languages : en
Pages : 198

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Book Description
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Author: Martina Dirschl
Publisher: GRIN Verlag
ISBN: 3346135047
Category : Travel
Languages : en
Pages : 93

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Book Description
Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.

Author: Anukrati Sharma
Publisher:
ISBN: 9781786394309
Category : Branding (Marketing)
Languages : en
Pages :

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Book Description
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"--

Author: Gérard Tocquer
Publisher: Montréal : G. Morin
ISBN: 9782891052344
Category : Tourism
Languages : fr
Pages : 303

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Author: Alan Fyall
Publisher: Goodfellow Publishers Limited
ISBN: 9781906884055
Category : Consumer satisfaction
Languages : en
Pages : 0

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Book Description
Fyall explores innovative tourism marketing operations, interactions, and experiences, and illustrates how each contributes to the sustainable development of destinations.

Author: Bournemouth University. International Centre for Tourism & Hospitality Research (Bournemouth).
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 216

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Author: Gérard Seguin
Publisher:
ISBN: 9782100497713
Category : Sustainable tourism
Languages : fr
Pages : 197

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Book Description
Le tourisme est un des moteurs de l'économie mondiale et le développement durable un des enjeux majeurs à prendre en compte pour son développement. Pour devenir durable, le marketing du tourisme doit désormais intégrer trois dimensions que sont l'environnement, l'économie et le social. Illustré de nombreux cas réels, cet ouvrage présente la démarche indispensable à la mise en place d'une stratégie de développement du tourisme durable, et en particulier : les bases, les définitions et les jalons du tourisme durable ; les marchés, les études, le cahier des charges et le cadre logique d'un projet d'éco-tourisme ; une boîte à outils pour mettre en oeuvre le mix marketing, le plan d'actions, les outils de contrôle et de suivi ; les stratégies de développement du tourisme durable (cadre institutionnel et légal, dispositifs d'aide). Les professionnels de la filière touristique et les acteurs du développement local y trouveront une gamme complète de méthodes et d'outils spécifiques, ainsi que toutes les informations techniques sur les ressources et les partenariats qui peuvent faciliter le développement de projets de tourisme durable.

Author: David J. Parkin
Publisher: Berghahn Books
ISBN: 9781571818980
Category : Performing Arts
Languages : en
Pages : 344

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Book Description
For beginning students and lay readers, introduces the basics of psychoanalytic and behaviorist psychology by examining the systems of eight major practitioners and theorists. Highlights how the psychodynamic and behavioristic schools complement each other in psychological paradigms, experimental perspectives, and mental structures. The last, posthumously published, book by Keehn (psychology, York University, Canada). Annotation copyright by Book News, Inc., Portland, OR

Author: Helmut Staubmann
Publisher: Springer
ISBN: 331962377X
Category : Social Science
Languages : en
Pages : 285

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Book Description
This volume presents for the first time a collection of historically important papers written on the concept of rationality in the social sciences. In 1939-40, the famed Austrian economist Joseph A. Schumpeter and the famous sociologist Talcott Parsons convened a faculty seminar at Harvard University on the topic of rationality. The first part includes their essays as well as papers by the Austrian phenomenologist Alfred Schütz, the sociologist Wilbert Moore, and the economist Rainer Schickele. Several younger economists and sociologists with bright futures also participated, including Alex Gerschenkron, John Dunlop, Paul M. Sweezy, and Wassily W. Leontief, who was later awarded the Nobel Prize for developing input-output analysis. The second part presents essays and commentaries written by today’s internationally noted social scientists and addressing the topic of rationality in social action from a broad range of perspectives. The book’s third and final part shares the recently discovered correspondence between the seminar principals regarding the original but failed plan to publish its proceedings. It also includes letters, not previously published, between Richard Grathoff, Walter M. Sprondel and Talcott Parsons on the rationality seminar and the exchanges between Parsons and Schütz.