Marketing Digital. Mobile Marketing, SEO y Analítica Web PDF Download

Author: José María Estrade Nieto
Publisher: ANAYA MULTIMEDIA
ISBN: 8441533490
Category : Computers
Languages : es
Pages : 475

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Book Description
MARKETING DIGITAL. MOBILE MARKETING, SEO Y ANALÍTICA WEB. EDICIÓN 2020 ¿Por qué centrarse en el Marketing Digital? ¡Porque lo ha cambiado todo! El Marketing Digital está más de moda que nunca, el aumento de servicios digitales ha crecido de forma exponencial. ¡Somos digitales! La competencia gana experiencia con rapidez y usa técnicas de lo más variopintas para generar tráfico, viralizar contenido en redes o aumentar su autoridad en Internet para así conseguir llegar a un mayor número de potenciales clientes. Escrito con un lenguaje sencillo y totalmente orientado a la práctica, esta nueva edición cuenta con todas las novedades, tendencias actuales y aplicaciones esenciales para que aprendas rápidamente todo lo necesario para poder ser relevantes en el hipercompetitivo mercado digital. En esta obra te acompañaremos en un recorrido por los conceptos y las técnicas más importantes del Marketing Digital, profundizando con ejemplos prácticos. Posicionamiento en buscadores (SEO), analítica Web, el mercado móvil, las redes sociales y el vídeo marketing son solo algunos de los aspectos que abarca este libro. ¿Estás preparado para convertirte en un experto en Marketing Digital?

Author: Avinash Kaushik
Publisher: John Wiley & Sons
ISBN: 0470175052
Category : Computers
Languages : en
Pages : 481

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Book Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author: David Carrillo-Rangel
Publisher: Springer Nature
ISBN: 3030260291
Category : History
Languages : en
Pages : 300

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Book Description
This book addresses the history of the senses in relation to affective piety and its role in devotional practices in the late Middle Ages, focusing on the sense of touch. It argues that only by deeply analysing this specific context of perception can the full significance of sensory religious experience in the Late Middle Ages be understood. Considering the centrality of the body to medieval society and Christianity, this collection explores a range of devotional practices, mainly relating to the Passion of Christ, and features manuscripts, works of devotional literature, art, woodcuts and judicial records. It brings together a multidisciplinary group of scholars to offer a variety of methodological approaches, in order to understand how touch was encoded, evoked and purposefully used. The book further considers how touch was related to the medieval theory of perception, examining its relation to the inner and outer senses through the eyes of visionaries, mystics, theologians and confessors, not only as praxis but from different theoretical points of view. While considered the most basic of spiritual experience, the chapters in this book highlight the all-pervasive presence of touch and the significance of ‘affective piety’ to Late Medieval Christians. Chapter 3: Drama, Performance and Touch in the Medieval Convent and Beyond is Open Access under a CC BY 4.0 license at link.springer.com

Author: Scott Tipton
Publisher: National Geographic Books
ISBN: 1684057647
Category : Comics & Graphic Novels
Languages : en
Pages : 0

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Book Description
Go into the alternate "Mirror, Mirror" universe to meet the cold-blooded crew of the I.S.S. Enterprise and their captain, the ruthless Jean-Luc Picard, in this collection of three graphic novels! Space... The final frontier. These are the voyages of the I.S.S. Enterprise. Its continuing mission: to conquer strange new worlds, to enslave new life and new civilizations... To boldly go where no one has gone before! In the other-dimensional Mirror Universe there is no United Federation of Planets, only a cruel Terran Empire, where advancement comes through assassination, brutality is commonplace, and kindness is a weakness. In Mirror Broken, the Terran Empire is on its last legs in its war with the Klingon-Cardassian Alliance, but Captain Jean-Luc Picard has learned of a final chance for victory: a revolutionary new Galaxy-class starship that could turn the tide of the war. The ship is called Enterprise--and Picard intends to take it. In Through The Mirror, when the Enterprise-D discovers a burned-out, pillaged Andorian vessel, the search for the culprits leads to some startlingly familiar faces. But, how did the Mirror Universe crew find their way to ours, and what does Emperor Spock have to do with it? Plus, it's interstellar espionage aboard the Enterprise-D when the Mirror Universe crew infiltrates Captain Picard's ship! And in Terra Incognita, the Enterprise crew returns to business as usual, little realizing the serpent in their midst--one of their own has been replaced! Six stories focusing on fan-favorite crew members of the Enterprise-D--including Deanna Troi, Wesley Crusher, and Selar--each connected by the machinations of this sinister doppelganger.

Author: Shiv Singh
Publisher: John Wiley & Sons
ISBN: 1118236300
Category : Computers
Languages : en
Pages : 410

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Book Description
Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

Author: Avinash Kaushik
Publisher: John Wiley & Sons
ISBN: 0470596449
Category : Computers
Languages : en
Pages : 517

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Book Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Author: Alessandro Arbo
Publisher: BRILL
ISBN: 9004462775
Category : Art
Languages : en
Pages : 141

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Book Description
The essay advocates a theory of the musical work as a “social object” which is based on a trace informed by a normative value. Such a normativity is explored in relation to three ways of fixing the trace: orality, notation and phonography.

Author: Jairo Ferreira
Publisher: FACOS-UFSM
ISBN:
Category : Art
Languages : pt
Pages : 366

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Author: Scott Tipton
Publisher: IDW Publishing
ISBN: 1684066751
Category : Comics & Graphic Novels
Languages : en
Pages : 148

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Book Description
Following their clash with their villainous doubles from the Mirror Universe, the Enterprise crew returns to business as usual, little realizing the serpent in their midst–one of their own has been replaced! Six stories focusing on fan-favorite crew members of the Enterprise-D–including Deanna Troi, Wesley Crusher, and Selar–each connected by the machinations of this sinister doppelgänger. What does Mirror Barclay want, and what's to become of his Prime-universe counterpart?

Author: Nichole Kelly
Publisher: Que Publishing
ISBN: 0133099822
Category : Business & Economics
Languages : en
Pages : 365

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Book Description
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn. If you’re a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more...