Author: Nils Kernchen Publisher: GRIN Verlag ISBN: 3638726843 Category : Business & Economics Languages : en Pages : 64
Book Description
Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, ESG Management School, Paris, 33 entries in the bibliography, language: English, abstract: European Media is writing daily articles about the situation of the European airline business. The European airline market is, at the moment, with all the important changes and actual turbulences, the most dynamic industry sector. Some of these changes are: The creation of new low-cost airlines in Europe, like Germanwings (Germany), Volareweb (Italy), and Sky Europe (Slovakia); The disappearance and bankruptcy of airlines, such as V-Bird (Netherlands) and Swissair; Air France merges with KLM to become the worlds biggest airline group; A significant increase of purchases of airplanes by Arabic airlines. This thesis focuses on the low-cost airlines, which arrived in Europe during the last 10 years and changed micro and macro environment of the airline business. Low-cost airlines like Ryanair and EasyJet make big profits while Alitalia, British Airways, Air France, and Lufthansa are having enormous problems. The general opinion is that low-cost airlines are successful because of its lower cost in production, and therefore of its lower price they can offer to the customers. The thesis will show that the cost factor is not the only reason for the success of low-cost airlines: "Being cheap is not enough" The objective of the thesis is to find other reasons which explain the success of low-cost airlines by analysing the marketing development of European low-cost airlines with its strategies, positioning, customer satisfaction etc. Of special interest: The question how the low-cost trend changes the marketing and the behaviour of the traditional airlines and how do the customers react. As reaction to this trend the traditional airlines are reducing at the moment costs in salary, distribution, maintenance etc. to survive. Th
Author: Publisher: Emerald Group Publishing ISBN: 1846630126 Category : Airlines Languages : en Pages : 53
Book Description
The Airline industry has been under increasing pressure recently, from the increased competition of low-cost airlines and the terrorist events of 2001 to name but a few. Various US airlines, including Delta and Northwest, have been declared bankrupt, oil prices have soared, and seat prices are still being forced down, the supply far outweighing the demand. This e-book looks at recent case studies of airlines in crisis (Continental Airlines), and also airlines which have excelled at expansion during this turbulent time such as Easyjet and Ryanair, and offers examples of successful strategies previously used. The collection also features interviews with high-profile figures from airlines such as Go!, Qatar Airways and SWISS International Airlines.
Author: Alessandro Cento Publisher: Springer Science & Business Media ISBN: 3790820881 Category : Business & Economics Languages : en Pages : 189
Book Description
The debate on the future of the aviation sector and the viability of its traditional business practices is the core of this book. The liberalization of the EU market in the 1990s has radically modi?ed the competitive environment and the nature of airline competition. Furthermore, the new millennium began with terrorist attacks, epidemics, trade globalization, and the rise of oil prices, all of which combined to push the industry into a “perfect storm”. Airline industry pro?tability has been an elusive goal for several decades and the recent events has only accentuated existing weaknesses. The main concern of ind- try observers is whether the airline business model, successful during the 1980s and 1990s, is now sustainable in a market crowded by low-cost carriers. The airlines that will respond rapidly and determinedly to increase pressure to restructure, conso- date and segment the industry will achieve competitive advantages. In this context, the present study aims to model the new conduct of the ‘legacy’ carriers in a new liberalized European market in terms of network and pricing competition with l- cost carriers and competitive reaction to the global economic crises.
Author: Sean Barrett Publisher: Routledge ISBN: 1134062893 Category : Business & Economics Languages : en Pages : 361
Book Description
Almost 117 million passengers flew on Europe's low cost airlines in 2006. This statistic would have seemed beyond belief in the mid-1980s when air transport was a heavily regulated sphere. This book examines the deregulation which has taken place since then and in particular looks at the single most important reprurcussion of the deregulation of Europe's skies - the rise of the low cost airline. Sean Barret has been involved in the debates surrounding this right from the start and is well placed to provide a scholarly study of the issue. The book spends much time looking at the success of Ryanair in this period - this provides the perfect case study given the dominant role that the company has taken up over recent years.
Author: Andrew Cook Publisher: Routledge ISBN: 1351938835 Category : Technology & Engineering Languages : en Pages : 280
Book Description
European Air Traffic Management: Principles, Practice and Research is a single source of reference on the key subject areas of air traffic management in Europe. It brings together material that was previously unobtainable, hidden within technical documents or dispersed across disparate sources. With a broad cross-section of contributors from across the industry and academia, the book offers an effective treatment of the key issues in current, and developing, European ATM. It explains the principles of air traffic management and its practical workings, bridging the academic and operational worlds to give an insight into this evolving field, with a number of fresh perspectives brought to the text. On-going research and developments are closely integrated into the themes, demonstrating the likely directions of future ATM in Europe and the challenges it will face. It is anticipated that many readers will already have expertise in one or more of the chapters’ subject matter, but wish to develop a further understanding of the areas covered in others, taking advantage of the many thematic and operational links which have been illustrated. The book will appeal to both aviation academics and practitioners, equally for those whose area of expertise is outside ATM but want a clearly elucidated source of reference, as to those wishing to broaden existing knowledge.
Author: Tony Hines Publisher: Taylor & Francis ISBN: 100383731X Category : Business & Economics Languages : en Pages : 542
Book Description
Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines’ text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to develop effective strategies for managing the supply chain. The third edition of Tony Hines’ successful textbook integrates thoroughly updated international cases to demonstrate how strategic thinking and SCM play out in the real world, and contains a host of useful pedagogy to reinforce learning, including learning outcomes for each chapter, discussion questions and a handy glossary. New to this edition are chapters discussing supply chain risk, procurement strategies and supply chain futures. This book is ideal for courses on supply chain management – especially those that require a strategic element.
Author: Karel Jan Alsem Publisher: Routledge ISBN: 0429823363 Category : Business & Economics Languages : en Pages : 519
Book Description
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.
Author: Magnus Schmauch Publisher: Lexxion Verlagsgesellschaft ISBN: 3869652101 Category : Business & Economics Languages : en Pages : 378
Book Description
State intervention in air transport is omnipresent. Airlines, in particular, are major beneficiaries of State aid. This book provides a comprehensive analysis of the law regulating State aids to airlines, which includes sections on Articles 107 TFEU and 108 TFEU as well as an overview of legal issues raised by air transport and competition in the EU, in particular deregulation and its consequences. EU Law on State Aid to Airlines follows a multi-disciplinary approach by relying on the fundamental concepts of economics and policy analysis. This approach allows grasping the wider implications of this sector's issues for the field of State Aid, in particular in the light of the 'more economic approach' and the 'balancing test'. Furthermore, additional perspective is given on State aid law in the air transport sector through comparative analyses of regulations in the United States and Switzerland and outlooks on international relations. Finally, the book presents a number of recent Commission decisions with a dramatic importance for the air transport, with the opening of formal investigation procedures regarding alleged State aid to low-cost airlines operating from regional airports all over Europe. Magnus Schmauch is Legal Secretary at the EFTA Court in the Chambers of judge Pall Hreinsson. Previous experience includes four years as a lawyer at the Court of Justice of the European Union. He has published a large number of articles on State aid and other fields of EU law and teaches on EU law and fundamental rights at the University of Lund, Sweden.
Author: Dr George Williams Publisher: Ashgate Publishing, Ltd. ISBN: 1409486737 Category : Business & Economics Languages : en Pages : 508
Book Description
Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry.
Author: Nils Kernchen
Author: Sven Gross
Author: 
Author: Alessandro Cento
Author: Sean Barrett
Author: Andrew Cook
Author: Tony Hines
Author: Karel Jan Alsem
Author: Magnus Schmauch
Author: Dr George Williams