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Author: François Colbert Publisher: ISBN: 9788434482913 Category : Art Languages : es Pages : 288
Book Description
Este libro ha sido escrito principalmente para los responsables de gestión de las organizaciones de naturaleza cultural, con independencia de su tamaño, finalidad, ámbito (y sector al que pertenecen (industria cultural o contexto de las artes). Se trata de una obra que, además de presentar los fundamentos básicos de marketing, explica cómo éstos se han utilizado tradicionalmente y, lo que es más importante, cómo deben aplicarse en el contexto específico de las artes y la cultura. En este sentido, los responsables de gestión cultural interesados en el marketing encontrarán en este libro tanto un marco de análisis como una serie de reflexiones que les permitirán evaluar su actividad presente, así como facilitar algunas referencias para sus planes futuros.
Author: François Colbert Publisher: ISBN: 9788434482913 Category : Art Languages : es Pages : 288
Book Description
Este libro ha sido escrito principalmente para los responsables de gestión de las organizaciones de naturaleza cultural, con independencia de su tamaño, finalidad, ámbito (y sector al que pertenecen (industria cultural o contexto de las artes). Se trata de una obra que, además de presentar los fundamentos básicos de marketing, explica cómo éstos se han utilizado tradicionalmente y, lo que es más importante, cómo deben aplicarse en el contexto específico de las artes y la cultura. En este sentido, los responsables de gestión cultural interesados en el marketing encontrarán en este libro tanto un marco de análisis como una serie de reflexiones que les permitirán evaluar su actividad presente, así como facilitar algunas referencias para sus planes futuros.
Author: Alejandra Alonso Tak Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110662086 Category : Art Languages : en Pages : 400
Book Description
Art museums today face the challenge of opening themselves up as institutions to a changing society. This publication offers new perspectives on museological trends that are developing in various countries and cultures. Through increasingly flexible, inclusive and unexpected museum typologies, institutions aim to give their visitors greater access to art. The essays define the role of the museum as a medium of social change, as a protagonist in an education process and as a technologically innovative platform. Art historians, but also practitioners from the museum world – including curators, architects and psychologists – examine what is expected of art museums using case studies and against the background of the humanities and social sciences.
Author: Steven Hadley Publisher: Taylor & Francis ISBN: 1040000649 Category : Performing Arts Languages : en Pages : 391
Book Description
This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.
Author: Zita Monereo Cármen Publisher: Media XXI ISBN: 9897292462 Category : Art Languages : en Pages : 153
Book Description
The corporate social entrepreneurship and the growth of the company combined closely with culture and arts is a management model. This book refers to successful examples of Portuguese companies that combine two realities: the talent of employees and successful partnerships with artists for a win-win; employees are happier and productivity is higher.
Author: Ilana Seltzer Goldstein; Roger Chartier; Flávia Rosa; Alessandra El Far; Felipe Lindoso; Zoara Failla; Eliana Yunes; Gustavo Gouveia; Rita Palmeira; João Cezar de Castro Rocha; Laeticia Jensen Eble; Luciana Villas-Boas; Néstor García Canclini; Cristiane Costa; Anderson da Mata; Fábio Malini; Bernardo Ajzenberg; Luciana Veit; Carlo Carrenho; Fabio Uehara Publisher: Itaú Cultural ISBN: Category : Languages : en Pages : 86
Book Description
A edição 17 reflete sobre livro e leitura no século XXI, levando em conta novos aspectos e dimensões que vão além das publicações em papel, das bibliotecas e livrarias físicas. A Revista contempla abordagens históricas, discussões contemporâneas, contribuições de pesquisadores acadêmicos e de profissionais do mercado.
Author: Jelmer Jeuring Publisher: Routledge ISBN: 1351403001 Category : Business & Economics Languages : en Pages : 272
Book Description
Tourism research often tends to overlook both the mundane of the exotic and the exotic of the everyday. However, when acknowledging that exoticism is not necessarily linked to geographical distance, it is similarly possible to attribute touristic otherness to and experience unfamiliarity in a geographically proximate environment. This entails a need to rethink the intertwining relationships of meanings of the exotic and the mundane, as well as the ways people make meaning of their everyday environment through processes of territorialization and identification in a tourism context. The articles collected in this book cover a range of examples of tourism practices in a context of geographical proximity where home and away, everyday life and tourism intersect. While the settings, methodologies and concepts vary considerably, each contribution is an attempt to rethink the hegemonic linear framing of tourism in dichotomies such as familiar and unfamiliar, nearby and far, host and guest, mundane and exotic. The examples, findings and conclusions of the various authors contribute to an understanding of tourism that is multiple and relative, to an open-minded and critical attitude towards the institutionalized anchors of our society - in which tourism takes such a prominent place that it has almost become ordinary. This book was originally published as a special issue of the Tourism Geographies journal.
Author: Perez-Uribe, Rafael Ignacio Publisher: IGI Global ISBN: 1799893022 Category : Business & Economics Languages : en Pages : 428
Book Description
Organizational sustainability and uncertain economies are key topics for modern organizations. New, updated knowledge about such matters is necessary for companies to ensure they are sufficiently prepared for future crises. Additional research is required in this area as the overall amount of material available is below par. The Handbook of Research on Organizational Sustainability in Turbulent Economies provides theoretical and practical evidence that demonstrates how the integration, adaptation, construction, and application of strategic models, methods, and tools can promote organizational sustainability for economies in situations of uncertainty. Covering topics such as work engagement and sustainable development goals, this major reference work is ideal for academicians, practitioners, policymakers, entrepreneurs, business owners, researchers, instructors, and students.
Author: Marzia Capannolo Publisher: Ideaxs srl ISBN: 8890901322 Category : Business & Economics Languages : en Pages : 45
Book Description
Arte e artigianato, due mondi confinanti, spesso coincidenti, e comunque sempre in dialogo, sono i motori dell'industria della cultura e giocano un ruolo fondamentale nel rilancio del sistema produttivo. Se adeguatamente incentivati, possono incidere profondamente sull'economia del territorio e quindi delle aziende che vi operano.
Author: Arlene M. Dávila Publisher: Temple University Press ISBN: 9781566395496 Category : History Languages : en Pages : 328
Book Description
Examines the creation of an essentialist view of nationhood based on a peasant culture and a unifying Hispanic heritage, and the ways in which grassroots organizations challenge and reconfigure definitions of national identity through their own activities and representations.
Author: Yuha Jung Publisher: Oxford University Press ISBN: 0197621619 Category : Art Languages : en Pages : 881
Book Description
"The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--
Author: François Colbert
Author: François Colbert
Author: Alejandra Alonso Tak
Author: Steven Hadley
Author: Zita Monereo Cármen
Author: Ilana Seltzer Goldstein; Roger Chartier; Flávia Rosa; Alessandra El Far; Felipe Lindoso; Zoara Failla; Eliana Yunes; Gustavo Gouveia; Rita Palmeira; João Cezar de Castro Rocha; Laeticia Jensen Eble; Luciana Villas-Boas; Néstor García Canclini; Cristiane Costa; Anderson da Mata; Fábio Malini; Bernardo Ajzenberg; Luciana Veit; Carlo Carrenho; Fabio Uehara
Author: Jelmer Jeuring
Author: Perez-Uribe, Rafael Ignacio
Author: Marzia Capannolo
Author: Arlene M. Dávila
Author: Yuha Jung