Marketing Communications for Solicitors PDF Download

Author: Mark Oglesby
Publisher: Routledge
ISBN: 1136913815
Category : Law
Languages : en
Pages : 238

View

Book Description
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

Author: Mark Oglesby
Publisher:
ISBN: 9786610166480
Category : Communication in marketing
Languages : en
Pages : 223

View

Book Description
The aim of this handbook is to provide legal practitioners with guidance on promoting their practices. It introduces all of the marketing support options currently available, translates and explains marketing jargon, and demonstrates how to plan and execute marketing programmes.

Author: Rebecca Harding
Publisher:
ISBN: 9781787422742
Category : Law offices
Languages : en
Pages : 72

View

Book Description
This Special Report focuses on improving lawyers' performance in one of the most challenging areas of their work: pitching for business. In today's competitive market, making your work stand out from the crowd is essential - not only for winning new business but also for the future success of your firm. Whether pitching to a group, responding to a tender or having a one-to-one meeting, the ability to deploy a combination of effective marketing communication techniques, in-depth audience analysis and meticulous preparation will improve the quality of your pitch... and increase your success rate.This must-read report takes a practical approach and offers a clear process for improving your pitching and responses to tenders. It covers key topics such as common mistakes, audience analysis, message and tone, persuading, what research really means when pitching, visual differentiation, and cross-border pitching. It also includes feedback and case studies from in-house lawyers and partners who have seen the most outstanding - and worst! - of pitches.

Author: Catherine Bailey
Publisher:
ISBN: 9781911035176
Category :
Languages : en
Pages :

View

Book Description
This practical guide book provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in layman's terms, it's ideal for newcomers and seasoned marketers alike.

Author: CATHERINE. INGRAM BAILEY (JENNET.)
Publisher:
ISBN: 9781911035954
Category :
Languages : en
Pages : 214

View

Book Description
Those lawyers lacking marketing expertise and operating with modest funds can find the help they need in this practical guide book. It provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. This second edition also features a new chapter covering GDPR.

Author: Joey Asher
Publisher: ALM Publishing
ISBN: 9781588521231
Category : Law
Languages : en
Pages : 308

View

Book Description
Designed for lawyers seeking to improve and strengthen their client relationships, this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.

Author: William Winston
Publisher: Routledge
ISBN: 1135022941
Category : Business & Economics
Languages : en
Pages : 351

View

Book Description
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

Author: Burkey Belser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32

View

Book Description

Author: Gregory H. Siskind
Publisher: American Bar Association
ISBN: 9781590318768
Category : Business & Economics
Languages : en
Pages : 204

View

Book Description
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Author: Gina Rubel
Publisher:
ISBN: 9781733373609
Category :
Languages : en
Pages :

View

Book Description
Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.