Marketing in Commercial Banks PDF Download

Author: A. R. Krachenberg
Publisher: Industrial Development Division
ISBN:
Category : Business & Economics
Languages : en
Pages : 120

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Book Description

Author: W. Ogden Ross
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 176

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Book Description

Author: Mike Wright
Publisher: Routledge
ISBN: 113638023X
Category : Business & Economics
Languages : en
Pages : 419

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Book Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Author: Leonard L. Berry
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 410

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Book Description

Author: Derek F. Channon
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...

Author: Mary Ann Pezzullo
Publisher:
ISBN: 9780899823171
Category : Business & Economics
Languages : en
Pages : 440

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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 350

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Book Description

Author: Leo Onyiriuba
Publisher: CreateSpace
ISBN: 9781484803431
Category : Bank marketing
Languages : en
Pages : 412

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Book Description
Some bankers feel they do not have to read any book to do their marketing jobs well. They think that all they need to succeed in marketing are flair, ability to network, personal contacts, and entreaty. Doing so, they simply do things that tend to gratify expediency of the marketing situation in which they find themselves. Of course the foregoing views are erroneous. The factors on which the erroneous views hinge relate to, and could be useful in, only certain personal selling assignments. Otherwise, in executing complex marketing tasks, such factors would hardly be relevant. Of the twenty-two chapters of this book, for instance, such factors gained value in only one and a half chapters (see chapters five and twenty-two). This implies that bank marketing transcends the picture of it portrayed by those bankers. Unfortunately, while the erroneous views persist, there are skills gaps in customer service and managing banking relationships. The irony of this situation is that marketing provides structure for, and nourishes, these important functions. In fact, customer service and relationship management are the major building blocks of bank marketing. In writing this book, the author demonstrate the practical issues, lessons, and solutions with which bankers and customers must contend, with suggestions on how to meet their mutual expectations and needs. Enriched with market researches, empirical data, literature reviews, and theoretical analyses, the book underscores the interdependence of knowledge of theory and practice for the success of marketing in banking. Its target market includes practising bankers, business schools and students. The book is divided into five sections, and covers major aspects of bank marketing as follows: Section I: General principles, goals, and tasks Marketing of financial services - an overview Financial services marketing environment Market analysis, segmentation, and targeting Marketing planning - bases, tasks, and issues Calls, prospecting for accounts, and negotiating transactions Marketing and operations duel Section II: Customer service - orientation, Standard, and measures Customer definition, analysis, and service Enthroning ideals of customer service Service orientation and disposition of employees Operations risks, errors, and frauds Section III: Springboard for bank marketing Relationship management strategies, drives and practices Account management goals and responsibilities Liquidity - staving off treasury crisis Section IV: Markets structure, behaviour, and strategies Retail banking and small businesses Consumer banking sector, behaviour, and analysis Commercial banking sector and middle-tier market Corporate banking sector and strategies Government and public sector Section V: Marketing tools, mix, and strategies Product concepts, development and policy Pricing decisions, strategy, and policy Promotional strategies, practices, and influences Distribution and financial services delivery system "Drives and tasks in bank marketing" is certainly an invaluable text for practitioners and students alike."

Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384

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Book Description

Author: Liberty National Bank, Huntington Beach, Calif
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description
Major banks in the Huntington Beach, California area created a financial services void when they changed their branches into retail outlets and moved their business services outside the area. Liberty National Bank was created as a business bank to fill this void. The bank adopted a theme "Taking Banking to Business" which indicated that it would come to customers rather than having customers come to it. The theme was promoted by: 1) extensive use of calling officers, 2) direct courier and regular mail service, 3) use of microcomputers, 4) emphasis on sales training and 5) specialized pricing to effectively segment the customer base. The bank also had a unique business line number open eighty hours a week to answer business questions. Before the bank's opening, a pre-planned advertising and promotional plan was implemented which included: many comprehensive articles on the bank's innovative service.