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Author: Simon Kingsnorth Publisher: Kogan Page Publishers ISBN: 0749474718 Category : Business & Economics Languages : en Pages : 344
Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author: Simon Kingsnorth Publisher: Kogan Page Publishers ISBN: 0749474718 Category : Business & Economics Languages : en Pages : 344
Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author: Casey Cheshire Publisher: Advantage Media Group ISBN: 9781599327389 Category : Business & Economics Languages : en Pages : 180
Book Description
The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today. Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation. Cheshire explains in detail how to build a successful marketing automation campaign by following the "Cheshire Success Index," a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods. Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.
Author: Dan S. Kennedy Publisher: Entrepreneur Press ISBN: 161308482X Category : Business & Economics Languages : en Pages : 202
Book Description
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B.S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover: Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously. Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue. Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.
Author: Chester Bullock Publisher: John Wiley & Sons ISBN: 1119122090 Category : Business & Economics Languages : en Pages : 360
Book Description
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Author: Philip Weinmeister Publisher: Apress ISBN: 1484236092 Category : Computers Languages : en Pages : 357
Book Description
Whether you are brand new to the world of Salesforce communities or you are looking to take your Community Cloud knowledge to the next level, this detailed guide will help you to build and manage a Salesforce community by leveraging the declarative power of the platform with clicks, not code. Each Salesforce community is a part of a widespread ecosystem, with thousands of communities and millions of users active today on Community Cloud. Through valuable social and business tools, this online platform enables companies to empower and equip their customers, partners, and employees in new, powerful ways. In this book, Philip Weinmeister, a Salesforce MVP and the first-ever recipient of the “Community Cloud MVP” Trailblazer award, leads you through the ins and outs of Salesforce communities and provides you with an array of best practices to deliver top-notch business portals on the Salesforce platform. Practical Guide to Salesforce Communities is the first book to comprehensively cover this next-generation offering from Salesforce, providing real, actionable guidance to help individuals build effective and engaging online communities. The book takes you through the entire process: from planning and designing a community to configuration/build, setup, and administration, all the way to deployment. Detailed explanations are provided of key components, templates, and features such as Community Builder, Audience Targeting, Lightning Bolts, and much more. Additionally, considerations and best practices are covered, including valuable tips and insights. What You’ll Learn Plan and design a community Conceptualize how employees, partners, and customers use and benefit from communities Assess available templates and make an informed selection decision Use Community Builder and Lightning components within a Lightning community template Apply topics and knowledge articles to a community to increase value and adoption Inject process automation into a community using Workflow, Flow, and Process Builder Create dynamic and personalized user experiences with audience targeting Build, export, and import unique templates with the Lightning Bolt solution framework Provide community data for members or community managers Who This Book Is For Salesforce administrators, Salesforce developers, Salesforce functional architects, Salesforce business analysts, and Salesforce community managers
Author: Eric Butow Publisher: Entrepreneur Press ISBN: 1613084323 Category : Business & Economics Languages : en Pages : 285
Book Description
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Author: Carlos Gil Publisher: Kogan Page Publishers ISBN: 0749497599 Category : Business & Economics Languages : en Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Dan Kerns Publisher: ISBN: Category : Business & Economics Languages : en Pages : 347
Book Description
Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.
Author: Simone Guercini Publisher: Edward Elgar Publishing ISBN: 1035312875 Category : Business & Economics Languages : en Pages : 185
Book Description
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Author: Simon Kingsnorth
Author: Simon Kingsnorth
Author: Casey Cheshire
Author: Dan S. Kennedy
Author: Chester Bullock
Author: Nathan Williams
Author: Philip Weinmeister
Author: Eric Butow
Author: Carlos Gil
Author: Dan Kerns
Author: Simone Guercini