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Author: Allison Tivnon Publisher: ISBN: 9781735743707 Category : Languages : en Pages :
Book Description
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.
Author: Allison Tivnon Publisher: ISBN: 9781735743707 Category : Languages : en Pages :
Book Description
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.
Author: Krishnamacharyulu Publisher: Pearson Education India ISBN: 8131753840 Category : Languages : en Pages : 609
Book Description
Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in
Author: Nikki McClure Publisher: ABRAMS ISBN: 1613129289 Category : Juvenile Fiction Languages : en Pages : 48
Book Description
For one young boy, it’s a perfect summer day to spend at the beach with his family. He scours the high tide line for treasures, listens to the swizzling sound of barnacles, and practices walking the plank. But mostly he waits for high tide. Then he’ll be able to swim and dive off the log raft his family is building. While he waits, sea birds and other creatures mirror the family’s behaviors: building and hunting, wading and eating. At long last the tide arrives, and human and animal alike savor the water. Another beautiful ode to life lived in harmony with nature, and by the labor of one’s own hands, from an artist of great warmth and clarity.
Author: Joe Vitale Publisher: John Wiley & Sons ISBN: 0470285265 Category : Business & Economics Languages : en Pages : 227
Book Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Author: Christina Rae Butler Publisher: Univ of South Carolina Press ISBN: 1643360639 Category : Nature Languages : en Pages : 289
Book Description
2020 George C. Rogers Jr. Award Finalist, best book of South Carolina history A study of Charleston's topographic evolution, its history of flooding, and efforts to keep residents dry and safe The signs are there: our coastal cities are increasingly susceptible to flooding as the climate changes. Charleston, South Carolina, is no exception, and is one of the American cities most vulnerable to rising sea levels. Lowcountry at High Tide is the first book to deal with the topographic evolution of Charleston, its history of flooding from the seventeenth century to the present, and the efforts made to keep its populace high and dry, as well as safe and healthy. For centuries residents have made many attempts, both public and private, to manipulate the landscape of the low-lying peninsula on which Charleston sits, surrounded by wetlands, to maximize drainage, and thus buildable land and to facilitate sanitation. Christina Butler uses three hundred years of archival records to show not only the alterations to the landscape past and present, but also the impact those efforts have had on the residents at various socio-economic levels throughout its history. Wide-ranging and thorough, Lowcountry at High Tide goes beyond the documentation of reclamation and filling and offers a look into the life and the history of Charleston and how its people have been affected by its unique environment, as well as examining the responses of the city over time to the needs of the populace. Butler considers interdisciplinary topics from engineering to public health, infrastructure to class struggle, and urban planning to civic responsibility in a study that is not only invaluable to the people of Charleston, but for any coastal city grappling with environmental change. Illustrated with historical maps, plats, and photographs and organized chronologically and thematically within chapters, Lowcountry at High Tide offers a unique look at how Charleston has kept—and may continue to keep—the ocean at bay.
Author: Gerard J Tellis Publisher: SAGE ISBN: 1446265900 Category : Business & Economics Languages : en Pages : 513
Book Description
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author: Jeff Perkins Publisher: How2Conquer ISBN: 1945783168 Category : Business & Economics Languages : en Pages : 212
Book Description
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Author: Allison Tivnon
Author: Allison Tivnon
Author: Krishnamacharyulu
Author: Nikki McClure
Author: Joe Vitale
Author: Virgil Porter Lee
Author: Christina Rae Butler
Author: Gerard J Tellis
Author: Jeff Perkins
Author: Caleb Joshua Otten
Author: