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Author: Jim Bell Publisher: Routledge ISBN: 113468925X Category : Business & Economics Languages : en Pages : 322
Book Description
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Author: Jim Bell Publisher: Routledge ISBN: 113468925X Category : Business & Economics Languages : en Pages : 322
Book Description
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Author: Kylo-Patrick R. Hart Publisher: Peter Lang ISBN: 9781433104190 Category : Art Languages : en Pages : 228
Book Description
Responding to a plethora of media representing end times, this anthology of essays examines pop culture's fascination with end of the world or apocalyptic narratives. Essays discuss films and made-for-television movies - including Deep Impact, The Core, and The Day After Tomorrow - that feature primarily [hu]man-made catastrophes or natural catastrophes. These representations complement the large amount of mediated literature and films on religious perspectives of the apocalypse, the Left Behind series, and other films/books that deal with prophecy from the Book of Revelation in the Bible. This book will be useful in upper-level undergraduate/graduate courses addressing mass media, film and television studies, popular culture, rhetorical criticism, and special/advanced topics. In addition, the book will be of interest to scholars and students in disciplines including anthropology, history, psychology, sociology, and religious studies.
Author: Thorsten Hennig-Thurau Publisher: Springer Science & Business Media ISBN: 3662097451 Category : Business & Economics Languages : en Pages : 454
Book Description
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Author: Stephen Brown Publisher: Routledge ISBN: 1134669720 Category : Business & Economics Languages : en Pages : 318
Book Description
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
Author: Pauline Maclaran Publisher: Routledge ISBN: 1136412921 Category : Business & Economics Languages : en Pages : 268
Book Description
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Author: Stephen Brown Publisher: SAGE ISBN: 9781412902663 Category : Business & Economics Languages : en Pages : 276
Book Description
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Author: Stephen Brown Publisher: SAGE ISBN: 9780761968511 Category : Business & Economics Languages : en Pages : 276
Book Description
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Author: P. Kitchen Publisher: Springer ISBN: 0230227538 Category : Business & Economics Languages : en Pages : 246
Book Description
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Author: Jeff Lewis Publisher: Springer ISBN: 1137005459 Category : Social Science Languages : en Pages : 239
Book Description
The modern world seems trapped between fantasies of infinite pleasure and the prospects of total global catastrophe. Global Media Apocalypse explores these contrary imaginings through an evolving cultural ecology of violence. Articulated through the global media, these apocalyptic fantasies express a profoundly human condition of crisis.
Author: Klement Podnar Publisher: Routledge ISBN: 1317850696 Category : Business & Economics Languages : en Pages : 168
Book Description
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Author: Jim Bell
Author: Jim Bell
Author: Kylo-Patrick R. Hart
Author: Thorsten Hennig-Thurau
Author: Stephen Brown
Author: Pauline Maclaran
Author: Stephen Brown
Author: Stephen Brown
Author: P. Kitchen
Author: Jeff Lewis
Author: Klement Podnar