Marketing and Using Internet, Tenth Edition PDF Download

Author: Pride
Publisher:
ISBN: 9780395857472
Category :
Languages : en
Pages :

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Author: Matt Bailey
Publisher: John Wiley & Sons
ISBN: 0470633743
Category : Computers
Languages : en
Pages : 601

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Book Description
Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Author: Pride
Publisher:
ISBN: 9780395857489
Category :
Languages : en
Pages :

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Author: Catherine Juon
Publisher: Que Publishing
ISBN: 0789747898
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

Author: Gregory H. Siskind
Publisher: American Bar Association
ISBN: 9781590318768
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Author: Ward A. Hanson
Publisher: Thomson
ISBN:
Category : Internet marketing
Languages : en
Pages : 508

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This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.

Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 1118551753
Category : Computers
Languages : en
Pages : 336

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Book Description
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Author: David Nowell
Publisher: McGraw-Hill Ryerson
ISBN: 9780070914445
Category : Business & Economics
Languages : en
Pages : 380

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Author: Simões, Dora
Publisher: IGI Global
ISBN: 1522557644
Category : Business & Economics
Languages : en
Pages : 323

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Book Description
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Author: Jill H. Ellsworth
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 468

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Book Description
An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web. Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you: * How to get a business connection to the Internet * How a business of any size can establish a compelling presence on the Web * How to gather valuable information about and from visitors to your site * About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments * How to design virtual stores with graphics, sound, video, and hypertext * How to conduct secure transactions on the Internet * How to develop the right Internet marketing strategies for your type of business.