Author: PridePublisher:
ISBN: 9780395914137
Category :
Languages : en
Pages :
Book Description
Marketing and Study Guide, Tenth Edition
Author: PrideMarketing, Tenth Edition and Complete Study Guide and Study Guide and Marketing Sim, Second Edition
Author: PrideMarketing, Tenth Edition and Study Guide
Author: PrideMarketing Study Guide
Author: Geoff LancasterPublisher: Cambridge Scholars Publishing
ISBN: 1527523551
Category : Business & Economics
Languages : en
Pages : 424
Book Description
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.
Study Guide to Accompany Fundamentals of Marketing, Tenth Edition
Author: Thomas J. AdamsPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 389
Book Description
Marketing, Tenth Edition and PC Study Guide and IBM Format, 3.5 Inch Disk
Author: PrideStudy Guide for Use with Marketing, Tenth Edition
Author: David NowellPublisher: McGraw-Hill Ryerson
ISBN: 9780070914445
Category : Business & Economics
Languages : en
Pages : 380
Book Description
CompTIA A+ Certification All-in-One Exam Guide, Tenth Edition (Exams 220-1001 & 220-1002)
Author: Mike MeyersPublisher: McGraw Hill Professional
ISBN: 1260454045
Category : Computers
Languages : en
Pages : 1569
Book Description
This bestselling on-the-job reference and test preparation guide has been fully revised for the new 2019 CompTIA A+ exam objectivesThis fully revised and updated resource offers complete coverage of the latest release of CompTIA A+ exams 220-1001 & 220-1002. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Designed to help you pass the CompTIA A+ exams with ease, this definitive guide also serves as an essential on-the-job IT reference.Covers all exam topics, including how to:•Work with CPUs, RAM, BIOS, motherboards, power supplies, and other personal computer components•Install, configure, and maintain hard drives•Manage input devices and removable media•Set up, upgrade, and maintain all versions of Windows•Troubleshoot and fix computer problems•Install printers and other peripherals•Configure and secure mobile devices•Connect to the Internet•Set up wired and wireless networks•Protect your personal computer and your network•Implement virtualization and cloud-based technologiesOnline content includes:•Practice exams for 1001 & 1002•More than one hour of free video training•TotalSim simulations of performance-based questions•Mike Meyers’ favorite PC tools and utilities
Author: Pride
Author: Pride