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Author: Colin Gilligan Publisher: Routledge ISBN: 9781857752021 Category : Drugs Languages : en Pages : 0
Book Description
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
Author: Colin Gilligan Publisher: Routledge ISBN: 9781857752021 Category : Drugs Languages : en Pages : 0
Book Description
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
Author: Mickey Smith Publisher: CRC Press ISBN: 1482203987 Category : Medical Languages : en Pages : 296
Book Description
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
Author: Steven B. Kayne Publisher: Pharmaceutical Press ISBN: 9780853695639 Category : Business & Economics Languages : en Pages : 410
Book Description
Although pharmacy students and pharmacists receive considerable training and guidance on pharmacy practice, relatively little published information is available on business management specifically relevant to pharmacy. This new text provides a comprehensive introduction to the fundamentals of business management, and will help guide both potential and practising pharmacists, pharmacy owners, branch managers and students through the many pitfalls of running a successful pharmacy. A series of case studies serves to illustrate how material may be applied in practice.
Author: Musso, Fabio Publisher: IGI Global ISBN: 1799814130 Category : Business & Economics Languages : en Pages : 596
Book Description
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author: Min Ding Publisher: Springer Science & Business Media ISBN: 1461478014 Category : Medical Languages : en Pages : 763
Book Description
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Author: Mickey C. Smith Publisher: Routledge ISBN: 1317940717 Category : Business & Economics Languages : en Pages : 544
Book Description
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Author: David A. Holdford Publisher: ASHP ISBN: 1585282928 Category : Medical Languages : en Pages : 416
Book Description
Written by leaders and experts in hospital and health-system practices and published by ASHP, the voice of the health-system pharmacy profession, Introduction to Hospital and Health-System Pharmacy Practice is required reading for students and practitioners alike. It’s a comprehensive manual for institutional pharmacy: legal and regulatory issues, medication safety, informatics, and more. Straightforward definitions and clear explanations provide a basic foundation for on-the-job training in hospitals and health-systems. It’s the only introductory textbook available in institutional pharmacy practice.This practical guide offers a highly readable introduction to key areas of pharmacy practice, including: Managing medication use Managing medication distribution Using technology in health systems Budgeting & finance responsibilities Administering and prepping sterile products Managing people Training options for careers Each chapter presents learning objectives and answers the “so what?” so common among student questions. Chapter reviews, discussion guidelines, key word definitions and interactive exercises augment the learning process.Written by hospital pharmacists for future hospital pharmacists, it’s everything important you need to know from the name you trust.For additional product resources about this publication, visit www.ashp.org/pharmacypractice
Author: Bob Negen Publisher: Wiley + ORM ISBN: 1118044703 Category : Business & Economics Languages : en Pages : 249
Book Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Colin Gilligan
Author: Colin Gilligan
Author: Mickey Smith
Author: Marie A. Chisholm-Burns
Author: Steven B. Kayne
Author: Musso, Fabio
Author: Min Ding
Author: Mickey C. Smith
Author: David A. Holdford
Author: Dr. M. D. Burande
Author: Bob Negen