Author: Fritz Adolf Marconini AlfsenPublisher:
ISBN:
Category : Denmark
Languages : en
Pages : 16
Book Description
Marketing and Competition in the Scandinavian Countries
Author: Fritz Adolf Marconini AlfsenPublisher:
ISBN:
Category : Denmark
Languages : en
Pages : 16
Book Description
Marketing and Competition in the Scandinavian Countries, by F. A. M. Alfsen,...
Author: F. A. M. AlfsenMarketing and Competition in the Scandinavian Countries
Author: F. A. M. AlfsenMarketing and Competition in the Scandinavian Countries
Author: F. A. M. AlfsenSelling Costs and Advertising Expenditure in Scandinavia
Author: Max Kjær-HansenPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 50
Book Description
Trade Information Bulletin
Author: Market Structure and Competition Policy
Author: George NormanPublisher: Cambridge University Press
ISBN: 1139428586
Category : Business & Economics
Languages : en
Pages : 309
Book Description
This 2000 text applies modern advances in game theory to the analysis of competition policy and develops some of the theoretical and policy concerns associated with the pioneering work of Louis Phlips. Containing contributions by leading scholars from Europe and North America, this book observes a common theme in the relationship between the regulatory regime and market structure. Since the inception of the new industrial organization, economists have developed a better understanding of how real-world markets operate. These results have particular relevance to the design and application of anti-trust policy. Analyses indicate that picking the most competitive framework in the short run may be detrimental to competition and welfare in the long run, concentrating the attention of policy makers on the impact on the long-run market structure. This book provides essential reading for graduate students of industrial and managerial economics as well as researchers and policy makers.
Marketing Channel Trends
Author: Edoardo FornariPublisher: EGEA spa
ISBN: 8823812453
Category : Business & Economics
Languages : en
Pages : 125
Book Description
The enormous changes under way in economic systems mean that traditional paradigms of analysis need to be reviewed. In particular, increasing maturity of consumption patterns, emergence of new purchasing models and repositioning of corporate groups are creating a more balanced division of functions within the channel value chain between manufacturing and distribution. Starting from these assumptions the aim of this study is to focus on major development trends in channel marketing, highlighting possible impacts on the competitive equilibrium between the various players involved.
20 Million Customers
Author: Tore BomanPublisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 110
Book Description
The Dynamics of International Competition
Author: Roland CaloriPublisher: SAGE
ISBN: 0857026410
Category : Business & Economics
Languages : en
Pages : 256
Book Description
`I found myself questioning my current views on globalization and international competition. In so doing, I have come to a fuller understanding of the dynamics of the process and have enjoyed a unique view into the minds of the decision makers′ - Organization Studies `This book is an unusual and valuable addition to the literatures of international business′ - International Business Review `The first interesting feature of this study is the selection of industries.... The book provides some valuable insight into the geographic distribution of the world in the mind of the chief executives... a matter of interest not only to industry and academia, but also to policy makers.... The classification of international strategies deducted from the interview data is another contribution that book makes.... The book has achieved its main goal of linking theory and practical experience [and] provides interesting reading.... The book translates the logic of the industry world into a nice theory leaving it up to the reader to accept or reject the accompanying business ethics and values′ - Prometheus `A highly effective analysis of the changing patterns of competition viewed from an international perspective. There is a plethora of books on globalization and internationalization of industries, but most are long on words and speculation, but short on hard evidence and perspective. Here, the approach of the authors is not to argue that the world is becoming more (or less) global, but to provide a valuable insight into just how these forces are shaping industries, whether managers can influence these forces and what they might mean for those involve′- Charles Baden-Fuller, City Business School, Series Editor This book uses in-depth current data from a range of international business, and provides an important new framework for understanding international competitive systems and formulating international business strategy.