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Author: W. A. Lydiatt Publisher: Forgotten Books ISBN: 9780366614653 Category : Business & Economics Languages : en Pages : 584
Book Description
Excerpt from Marketing and Business Management, Vol. 16: January-June, 1922 A large part of his appropriation, however, is going into Direct Mail work, which in this particular case is entirely justifiable. This Direct Mail work will back up one phase, of his campaign, but the amount he will spend in 1922 will be three times what he spent in 1921. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: W. A. Lydiatt Publisher: Forgotten Books ISBN: 9780366614653 Category : Business & Economics Languages : en Pages : 584
Book Description
Excerpt from Marketing and Business Management, Vol. 16: January-June, 1922 A large part of his appropriation, however, is going into Direct Mail work, which in this particular case is entirely justifiable. This Direct Mail work will back up one phase, of his campaign, but the amount he will spend in 1922 will be three times what he spent in 1921. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Erdener Kaynak Publisher: Routledge ISBN: 1136777636 Category : Business & Economics Languages : en Pages : 410
Book Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Author: Erdener Kaynak Publisher: Psychology Press ISBN: 0866569510 Category : Business & Economics Languages : en Pages : 410
Book Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Author: Arnifa Asmawi Publisher: Springer Nature ISBN: 9464630809 Category : Business & Economics Languages : en Pages : 385
Book Description
This is an open access book.The Centre for Knowledge and Innovation Management (CEKIM), Faculty of Management, Multimedia University is set to hold its second conference titled `International Conference on Technology and Innovation Management 2022 (ICTIM 2022)’ which carries the theme `Humanizing Innovation for Sustainability’. This conference will bring together academic researchers, industry players, policymakers and civil society leaders to engage and share the latest trends and development in technology and innovation management.
Author: Andrew Crane Publisher: Routledge ISBN: 1134612753 Category : Business & Economics Languages : en Pages : 225
Book Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Author: Mehran Nejati Publisher: Universal-Publishers ISBN: 161233265X Category : Business & Economics Languages : en Pages : 412
Book Description
This edited book is a compilation of research studies conducted in the areas of business, management and economics. These cutting-edge articles will be of interest to researchers, academics, and business managers.
Author: Ian Chaston Publisher: SAGE ISBN: 1446242587 Category : Business & Economics Languages : en Pages : 274
Book Description
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "real world" case studies including Apple′s iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors′ manual and PowerPoint slides and access to full-text journal articles for students.
Author: W. A. Lydiatt
Author: W. A. Lydiatt
Author: Sruthi. S
Author: Dr.K.S.Chandrasekar
Author: Erdener Kaynak
Author: Erdener Kaynak
Author: Arnifa Asmawi
Author: Andrew Crane
Author: Mehran Nejati
Author: Ian Chaston
Author: Dr. Florinda Matos