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Small Business Management

Small Business Management PDF Author: Justin Longenecker
Publisher: Cengage Learning Canada Inc
ISBN: 017672852X
Category : Business & Economics
Languages : en
Pages :

Book Description
Help your students realize their dreams of small business success with Small Business Management: Launching and Growing New Ventures, Sixth Canadian Edition. This text incorporates current theory and practice relating to starting, managing, and growing small firms. With well-balanced coverage of critical small business issues, innovative tools, engaging examples, and integrated resource package, Small Business Management provides instructors with the necessary tools to support the varied goals of those seeking independent business careers. Students appreciate the text’s clear and concise writing style that makes business concepts understandable, and the real-world examples and hands-on activities that help them understand how to apply those concepts. The sixth Canadian edition is available with MindTap, a powerful online platform that provides a clear learning path that gets students thinking like entrepreneurs.

Small Business Management

Small Business Management PDF Author: Justin Longenecker
Publisher: Cengage Learning Canada Inc
ISBN: 017672852X
Category : Business & Economics
Languages : en
Pages :

Book Description
Help your students realize their dreams of small business success with Small Business Management: Launching and Growing New Ventures, Sixth Canadian Edition. This text incorporates current theory and practice relating to starting, managing, and growing small firms. With well-balanced coverage of critical small business issues, innovative tools, engaging examples, and integrated resource package, Small Business Management provides instructors with the necessary tools to support the varied goals of those seeking independent business careers. Students appreciate the text’s clear and concise writing style that makes business concepts understandable, and the real-world examples and hands-on activities that help them understand how to apply those concepts. The sixth Canadian edition is available with MindTap, a powerful online platform that provides a clear learning path that gets students thinking like entrepreneurs.

Business Marketing Management

Business Marketing Management PDF Author: Michael D. Hutt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 784

Book Description


Boomer Marketing

Boomer Marketing PDF Author: Ian Chaston
Publisher: Routledge
ISBN: 1134010052
Category : Business & Economics
Languages : en
Pages : 278

Book Description
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.

Frontiers of Business, Management and Economics

Frontiers of Business, Management and Economics PDF Author: Mehran Nejati
Publisher: Universal-Publishers
ISBN: 161233265X
Category : Business & Economics
Languages : en
Pages : 412

Book Description
This edited book is a compilation of research studies conducted in the areas of business, management and economics. These cutting-edge articles will be of interest to researchers, academics, and business managers.

Business to Business Marketing Management

Business to Business Marketing Management PDF Author: Alan Zimmerman
Publisher: Routledge
ISBN: 1135079676
Category : Business & Economics
Languages : en
Pages : 683

Book Description
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Entrepreneurial Management in Small Firms

Entrepreneurial Management in Small Firms PDF Author: Ian Chaston
Publisher: SAGE
ISBN: 1446202194
Category : Business & Economics
Languages : en
Pages : 273

Book Description
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "real world" case studies including Apple′s iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors′ manual and PowerPoint slides and access to full-text journal articles for students.

EJISE Volume 13 Issue 2

EJISE Volume 13 Issue 2 PDF Author:
Publisher: Academic Conferences Limited
ISBN:
Category :
Languages : en
Pages : 101

Book Description


Marketing and Business Management, Vol. 13

Marketing and Business Management, Vol. 13 PDF Author: W. A. Lydiatt
Publisher: Forgotten Books
ISBN: 9780260717849
Category : Business & Economics
Languages : en
Pages : 562

Book Description
Excerpt from Marketing and Business Management, Vol. 13: Monthly Magazine of Canadian Business; January-December, 1919 The distribution problem shifts from generation to generation. When we were feeding hungry markets the problem was one of factory and finance. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Collected Papers. Volume XIII

Collected Papers. Volume XIII PDF Author: Florentin Smarandache
Publisher: Infinite Study
ISBN:
Category : Mathematics
Languages : en
Pages : 999

Book Description
This thirteenth volume of Collected Papers is an eclectic tome of 88 papers in various fields of sciences, such as astronomy, biology, calculus, economics, education and administration, game theory, geometry, graph theory, information fusion, decision making, instantaneous physics, quantum physics, neutrosophic logic and set, non-Euclidean geometry, number theory, paradoxes, philosophy of science, scientific research methods, statistics, and others, structured in 17 chapters (Neutrosophic Theory and Applications; Neutrosophic Algebra; Fuzzy Soft Sets; Neutrosophic Sets; Hypersoft Sets; Neutrosophic Semigroups; Neutrosophic Graphs; Superhypergraphs; Plithogeny; Information Fusion; Statistics; Decision Making; Extenics; Instantaneous Physics; Paradoxism; Mathematica; Miscellanea), comprising 965 pages, published between 2005-2022 in different scientific journals, by the author alone or in collaboration with the following 110 co-authors (alphabetically ordered) from 26 countries: Abduallah Gamal, Sania Afzal, Firoz Ahmad, Muhammad Akram, Sheriful Alam, Ali Hamza, Ali H. M. Al-Obaidi, Madeleine Al-Tahan, Assia Bakali, Atiqe Ur Rahman, Sukanto Bhattacharya, Bilal Hadjadji, Robert N. Boyd, Willem K.M. Brauers, Umit Cali, Youcef Chibani, Victor Christianto, Chunxin Bo, Shyamal Dalapati, Mario Dalcín, Arup Kumar Das, Elham Davneshvar, Bijan Davvaz, Irfan Deli, Muhammet Deveci, Mamouni Dhar, R. Dhavaseelan, Balasubramanian Elavarasan, Sara Farooq, Haipeng Wang, Ugur Halden, Le Hoang Son, Hongnian Yu, Qays Hatem Imran, Mayas Ismail, Saeid Jafari, Jun Ye, Ilanthenral Kandasamy, W.B. Vasantha Kandasamy, Darjan Karabašević, Abdullah Kargın, Vasilios N. Katsikis, Nour Eldeen M. Khalifa, Madad Khan, M. Khoshnevisan, Tapan Kumar Roy, Pinaki Majumdar, Sreepurna Malakar, Masoud Ghods, Minghao Hu, Mingming Chen, Mohamed Abdel-Basset, Mohamed Talea, Mohammad Hamidi, Mohamed Loey, Mihnea Alexandru Moisescu, Muhammad Ihsan, Muhammad Saeed, Muhammad Shabir, Mumtaz Ali, Muzzamal Sitara, Nassim Abbas, Munazza Naz, Giorgio Nordo, Mani Parimala, Ion Pătrașcu, Gabrijela Popović, K. Porselvi, Surapati Pramanik, D. Preethi, Qiang Guo, Riad K. Al-Hamido, Zahra Rostami, Said Broumi, Saima Anis, Muzafer Saračević, Ganeshsree Selvachandran, Selvaraj Ganesan, Shammya Shananda Saha, Marayanagaraj Shanmugapriya, Songtao Shao, Sori Tjandrah Simbolon, Florentin Smarandache, Predrag S. Stanimirović, Dragiša Stanujkić, Raman Sundareswaran, Mehmet Șahin, Ovidiu-Ilie Șandru, Abdulkadir Șengür, Mohamed Talea, Ferhat Taș, Selçuk Topal, Alptekin Ulutaș, Ramalingam Udhayakumar, Yunita Umniyati, J. Vimala, Luige Vlădăreanu, Ştefan Vlăduţescu, Yaman Akbulut, Yanhui Guo, Yong Deng, You He, Young Bae Jun, Wangtao Yuan, Rong Xia, Xiaohong Zhang, Edmundas Kazimieras Zavadskas, Zayen Azzouz Omar, Xiaohong Zhang, Zhirou Ma.

Macroeconomic Variables and Security Prices in India during the Liberalized Period

Macroeconomic Variables and Security Prices in India during the Liberalized Period PDF Author: Tarak Nath Sahu
Publisher: Springer
ISBN: 1137492015
Category : Business & Economics
Languages : en
Pages : 247

Book Description
The liberalization and globalization of the Indian economy has made India more vulnerable to macro issues. This book provides a comprehensive analysis of the dynamic relationship between macroeconomic variables and stock prices in India. The research findings and policy implications discussed here may also be relevant for other emerging economies.