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Author: Matteo Giannasi Publisher: Routledge ISBN: 1000454649 Category : Business & Economics Languages : en Pages : 248
Book Description
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and practice, rather than impair them; conversely, neglecting such a reference will prevent marketing from realising its full potential, in several contexts. The aim of the book is foundational: its purpose is not a return to traditional realism but to break new ground and overcome theoretical obstacles in marketing and management by revising some of their assumptions and enriching their categories, thereby paving the way to fresh approaches and methodological innovations. In that sense, the book encourages theoretical innovation and experimentation and introduces new concepts, like invitation and attrition, which can find fruitful applications in marketing theory and practice. That is meant to be conductive to the solution of important difficulties and to the uncovering of new phenomena. The last chapter of the book applies the new approach to eight case studies from business contexts. This book will be of interest to philosophers interested in New Realism and to researchers, scholars and marketing professionals sensitive to the importance and fruitfulness of reference to reality, for their own purposes.
Author: Matteo Giannasi Publisher: Routledge ISBN: 1000454649 Category : Business & Economics Languages : en Pages : 248
Book Description
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and practice, rather than impair them; conversely, neglecting such a reference will prevent marketing from realising its full potential, in several contexts. The aim of the book is foundational: its purpose is not a return to traditional realism but to break new ground and overcome theoretical obstacles in marketing and management by revising some of their assumptions and enriching their categories, thereby paving the way to fresh approaches and methodological innovations. In that sense, the book encourages theoretical innovation and experimentation and introduces new concepts, like invitation and attrition, which can find fruitful applications in marketing theory and practice. That is meant to be conductive to the solution of important difficulties and to the uncovering of new phenomena. The last chapter of the book applies the new approach to eight case studies from business contexts. This book will be of interest to philosophers interested in New Realism and to researchers, scholars and marketing professionals sensitive to the importance and fruitfulness of reference to reality, for their own purposes.
Author: Erdener Kaynak Publisher: CRC Press ISBN: 135144767X Category : Technology & Engineering Languages : en Pages : 232
Book Description
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
Author: Alessandro Isoni Publisher: Springer ISBN: 3319751964 Category : Law Languages : en Pages : 499
Book Description
The book reflects on the issues concerning, on the one hand, the difficulty in feeding an ever- increasing world population and, on the other hand, the need to build new productive systems able to protect the planet from overexploitation. The concept of “food diversity” is a synthesis of diversities: biodiversity of ecological sources of food supply; socio-territorial diversity; and cultural diversity of food traditions. In keeping with this transdisciplinary perspective, the book collects a large number of contributions that examine, firstly the relationships between agrobiodiversity, rural sustainable systems and food diversity; and secondly, the issues concerning typicality (food specialties/food identities), rural development and territorial communities. Lastly, it explores legal questions concerning the regulations aiming to protect both the food diversity and the right to food, in the light of the political, economic and social implications related to the problem of feeding the world population, while at the same time respecting local communities’ rights, especially in the developing countries. The book collects the works of legal scholars, agroecologists, historians and sociologists from around the globe.
Author: Suchismita Satapathy Publisher: Springer Nature ISBN: 3030888282 Category : Business & Economics Languages : en Pages : 129
Book Description
This book examines different innovations in worldwide agricultural-systems including the applications of artificial intelligence (AI), internet of things (IoT) and features of machine learning (ML) for the benefits of the farm-community. Specifically, it examines the use of agricultural equipment and IoT to reduce physical stress; innovative equipment that measure and reduce mental work load; and innovative techniques to help with employee safety. Featuring case studies and future implications, this book is an excellent guide for academics and researchers in the agri-sector.
Author: I. Kyriazakis Publisher: BRILL ISBN: 9086865062 Category : Technology & Engineering Languages : en Pages : 263
Book Description
Demand for organically produced animal products has dramatically increased in Europe over recent years. This book reports the outcomes of a conference on the production of Organic Meat and Milk from Ruminants, that was held in Athens in October 2001. The topics presented range from the current and future state of the markets for such products, the legislation associated with their production, the health issues that arise from it and the impact of organic agriculture on farming systems and socio-economic structures. Contributors addressing these topics include leading scientists from Europe, and this book will be of particular interest to researchers, professionals and producers who deal with the challenge of organic meat and milk production from ruminants.
Author: Sara Roncaglia Publisher: Open Book Publishers ISBN: 1909254002 Category : Social Science Languages : en Pages : 235
Book Description
Every day in Mumbai 5,000 dabbawalas (literally translated as "those who carry boxes") distribute a staggering 200,000 home-cooked lunchboxes to the city's workers and students. Giving employment and status to thousands of largely illiterate villagers from Mumbai's hinterland, this co-operative has been in operation since the late nineteenth century. It provides one of the most efficient delivery networks in the world: only one lunch in six million goes astray. Feeding the City is an ethnographic study of the fascinating inner workings of Mumbai's dabbawalas. Cultural anthropologist Sara Roncaglia explains how they cater to the various dietary requirements of a diverse and increasingly global city, where the preparation and consumption of food is pervaded with religious and cultural significance. Developing the idea of "gastrosemantics" - a language with which to discuss the broader implications of cooking and eating - Roncaglia's study helps us to rethink our relationship to food at a local and global level.
Author: D. I. Padberg (ed) Publisher: Oxford University Press, USA ISBN: Category : Business & Economics Languages : en Pages : 516
Book Description
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.
Author: Silvestri, Cecilia Publisher: IGI Global ISBN: 1799814211 Category : Business & Economics Languages : en Pages : 389
Book Description
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
Author: F. Hannay Publisher: iSmithers Rapra Publishing ISBN: 9781859573587 Category : Science Languages : en Pages : 142
Book Description
This report starts with a simple overview of materials, processes and application for rigid plastics packaging and progresses to the latest developments. Processing methods are described briefly in the review with an overview of each type accompanied by a discussion of forthcoming developments. The properties of the different polymers and polymer grades related to packaging applications are also discussed. The review is accompanied by over 400 summaries of papers from the Rapra Polymer Library on developments in polymers, processes and applications for rigid packaging.
Author: Matteo Giannasi
Author: Matteo Giannasi
Author: Erdener Kaynak
Author: Alessandro Isoni
Author: Suchismita Satapathy
Author: I. Kyriazakis
Author: Sara Roncaglia
Author: D. I. Padberg (ed)
Author: Louis Dwight Harvell Weld
Author: Silvestri, Cecilia
Author: F. Hannay