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Marketing a Country

Marketing a Country PDF Author: Louis T. Wells
Publisher: World Bank Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 204

Book Description
The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments of developing member countries to review and adjust the policies, institutions, and programmes that affect foreign direct investment (FDI). The ultimate purpose of FIAS is to assist member governments to attract beneficial foreign private capital, technology, and managerial expertise.

Marketing a Country

Marketing a Country PDF Author: Louis T. Wells
Publisher: World Bank Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 204

Book Description
The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments of developing member countries to review and adjust the policies, institutions, and programmes that affect foreign direct investment (FDI). The ultimate purpose of FIAS is to assist member governments to attract beneficial foreign private capital, technology, and managerial expertise.

International Marketing Strategy

International Marketing Strategy PDF Author: Giovanna Pegan
Publisher: Springer Nature
ISBN: 3030335887
Category : Business & Economics
Languages : en
Pages : 195

Book Description
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

Product-Country Images

Product-Country Images PDF Author: Nicolas Papadopoulos
Publisher: Routledge
ISBN: 1317953193
Category : Business & Economics
Languages : en
Pages : 504

Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Product-Country Images

Product-Country Images PDF Author: Nicolas Papadopoulos
Publisher: Routledge
ISBN: 1317953185
Category : Business & Economics
Languages : en
Pages : 510

Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Product-country Images: Impact and Role in International Marketing

Product-country Images: Impact and Role in International Marketing PDF Author: Nicols Papadopoulos
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description


Marketing Countries, Places, and Place-associated Brands

Marketing Countries, Places, and Place-associated Brands PDF Author: Papadopoulos, Nicolas
Publisher: Edward Elgar Publishing
ISBN: 1839107375
Category : Business & Economics
Languages : en
Pages : 392

Book Description
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Product-country Images: Impact and Role in International Marketing

Product-country Images: Impact and Role in International Marketing PDF Author: Nicols Papadopoulos
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description


International Marketing and the Country of Origin Effect

International Marketing and the Country of Origin Effect PDF Author: G. Bertoli
Publisher: Edward Elgar Publishing
ISBN: 1781955611
Category : Business & Economics
Languages : en
Pages : 225

Book Description
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

Marketing in Developing Countries (RLE Marketing)

Marketing in Developing Countries (RLE Marketing) PDF Author: G. S. Kindra
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245

Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Marketing a Country : Promotion as a Tool for Attracting Foreign Investment

Marketing a Country : Promotion as a Tool for Attracting Foreign Investment PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 72

Book Description