Author: PridePublisher: Houghton Mifflin College Division
ISBN: 9780618030064
Category : Business & Economics
Languages : en
Pages :
Book Description
Marketing 2000 Edition Looseleaf and Study Guide
Author: PridePublisher: Houghton Mifflin College Division
ISBN: 9780618030064
Category : Business & Economics
Languages : en
Pages :
Book Description
Marketing
Author: PridePublisher: Houghton Mifflin College Division
ISBN: 9780618015467
Category : Business & Economics
Languages : en
Pages :
Book Description
Marketing Loose Leaf Edition and CD-ROM and Study Guide Eleventh Edition and Smith Marketing, Third Edition
Author: PridePublisher: Houghton Mifflin College Division
ISBN: 9780618108947
Category : Business & Economics
Languages : en
Pages :
Book Description
Marketing Briefs: A Revision and Study Guide
Author: Sally DibbPublisher: Routledge
ISBN: 1136016651
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
Foundations of Marketing Looseleaf with Upgrade CD-ROM and Study Guide
Author: William PridePublisher: Houghton Mifflin College Division
ISBN: 9780618405732
Category : Business & Economics
Languages : en
Pages :
Book Description
Marketing, Tenth Edition and Complete Study Guide and Study Guide and Marketing Sim, Second Edition
Author: PrideMarketing
Author: Paul Gerald RosePublisher:
ISBN: 9780958248402
Category : English language
Languages : en
Pages : 64
Book Description
Marketing and Study Guide, Tenth Edition
Author: PrideStudy Guide Marketing
Author: William M. PrideMarketing
Author: Maurice I. MandellPublisher:
ISBN: 9780135562338
Category : Marketing
Languages : en
Pages : 218
Book Description