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Marketing Research in a Marketing Environment

Marketing Research in a Marketing Environment PDF Author: William R. Dillon
Publisher: McGraw-Hill/Irwin
ISBN: 9780256105179
Category : Lærebøger
Languages : en
Pages : 792

Book Description

Marketing Research in a Marketing Environment

Marketing Research in a Marketing Environment PDF Author: William R. Dillon
Publisher: McGraw-Hill/Irwin
ISBN: 9780256105179
Category : Lærebøger
Languages : en
Pages : 792

Book Description

Marketing Research

Marketing Research PDF Author: Joseph F. Hair
Publisher: Irwin/McGraw-Hill
ISBN: 9780072467574
Category : Business & Economics
Languages : en
Pages : 750

Book Description

Marketing Research in a Marketing Environment

Marketing Research in a Marketing Environment PDF Author: William R. Dillon
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 674

Book Description

Marketing Research in a Marketing Environment

Marketing Research in a Marketing Environment PDF Author: William R. Dillon
Publisher:
ISBN: 9780071141550
Category :
Languages : en
Pages : 848

Book Description

Digital and Social Media Marketing

Digital and Social Media Marketing PDF Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Report on Market Research in an R and D Environment. Ed. P. M. S. Jones

Report on Market Research in an R and D Environment. Ed. P. M. S. Jones PDF Author: Industrial Marketing Research Association (ENGLAND). Study Group
Publisher:
ISBN:
Category :
Languages : en
Pages : 107

Book Description

Marketing, Morality and the Natural Environment

Marketing, Morality and the Natural Environment PDF Author: Andrew Crane
Publisher: Routledge
ISBN: 1134612753
Category : Business & Economics
Languages : en
Pages : 225

Book Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

MARKETING MANAGEMENT

MARKETING MANAGEMENT PDF Author: Dr.D.David Winster Praveenraj
Publisher: Archers & Elevators Publishing House
ISBN: 939495824X
Category : Antiques & Collectibles
Languages : en
Pages : 404

Book Description

ICEBE 2020

ICEBE 2020 PDF Author: Darmawan Napitupulu
Publisher: European Alliance for Innovation
ISBN: 1631902989
Category : Social Science
Languages : en
Pages : 550

Book Description
The Proceeding book presented the International Conference of Economics, Business & Entrepreneurship (ICEBE), which is an international conference hosted by Faculty of Economics & Business Universitas Lampung (FEB-UNILA) in collaboration with Magister Manajemen Teknologi Universitas Multimedia Nusantara. Total 50 full papers presented were carefully reviewed and selected from 85 submissions with the topics not limited to Finance, Accounting, Marketing and Digital Innovation. The ICEBE 2020 Conference was conducted virtually, on 01 October 2020 which had been attended by academics and researchers from various universities worldwide including practitioners with the theme Innovation and Sustainability in the Digital Age.

Marketing Strategy

Marketing Strategy PDF Author: David Mercer
Publisher: SAGE
ISBN: 9780761958765
Category : Business & Economics
Languages : en
Pages : 342

Book Description
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
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