Author: David KahanPublisher:
ISBN: 9789251075401
Category : TECHNOLOGY & ENGINEERING
Languages : en
Pages : 97
Book Description
Farm management extension guide. 1. Market-oeriented farming : an overview
Author: David KahanPublisher:
ISBN: 9789251075401
Category : TECHNOLOGY & ENGINEERING
Languages : en
Pages : 97
Book Description
Market Orientation
Author: Martin HingleyPublisher: CRC Press
ISBN: 131710045X
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Market-oriented Agriculture
Author: Paul C. WestcottPublisher:
ISBN:
Category : Agricultural productivity
Languages : en
Pages : 8
Book Description
Market Orientation in Food and Agriculture
Author: Klaus Günter GrunertPublisher: Springer Science & Business Media
ISBN: 1461313015
Category : Technology & Engineering
Languages : en
Pages : 288
Book Description
In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
Economic Concepts in Market-oriented Farming
Author: M. HilmiMarket-oriented Farming
Author: David KahanPublisher: Food & Agriculture Organization of the UN (FAO)
ISBN:
Category : Business & Economics
Languages : en
Pages : 110
Book Description
This series was developed to help extension workers provide support to farmers in dealing with the new challenges that arise from market-oriented farming. The aim is to contribute to building their capacity and skills in farm management and through them, the capacity and skills of the farmers with whom they work. The intention is to help farmers understand why they make the choices they make and how they can improve their decision making skills.
Market-oriented Strategies to Improve Household Access to Food
Author: The Market Gardener
Author: Jean-Martin FortierPublisher: New Society Publisher
ISBN: 1550925555
Category : Technology & Engineering
Languages : en
Pages : 243
Book Description
Grow better not bigger with proven low-tech, human-scale, biointensive farming methods Making a living wage farming without big capital outlay or acreages may be closer than you think. Growing on just 1.5 acres, Jean-Martin and Maude-Helene feed more than 200 families through their thriving CSA and seasonal market stands. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process. The Market Gardener is a compendium of proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on: Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay; Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery and minimum tillage practices; Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods and pricing approaches. Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable.
Agriculture Information Bulletin
Author: Motivating farmers' market-oriented production
Author: Food and Agriculture Organization of the United NationsPublisher: Food & Agriculture Org.
ISBN: 9251350442
Category : Technology & Engineering
Languages : en
Pages : 72
Book Description
Investing in farmers – or agriculture human capital – is crucial to addressing challenges in our agri-food systems. A global study carried out by the FAO Investment Centre and the International Food Policy Research Institute, with support from the CGIAR Research Programme on Policies, Institutions and Markets and the FAO Research and Extension Unit, looks at agriculture human capital investments, from trends to promising initiatives. One of the nine featured case studies is Kenya’s Smallholder Horticulture Empowerment and Promotion Approach, which provides technical and soft skills based on the theory of self-determination. The training has influenced farmers to change their mindsets and behaviour towards market-oriented horticulture. In addition, most farmers gained confidence in applying the skills acquired, which resulted in improved production and marketing and increased incomes. The approach was found to be effective in developing human capital and is therefore recommended for use in smallholder horticulture production systems or enterprises. This publication is part of the Country Investment Highlights series under the FAO Investment Centre's Knowledge for Investment (K4I) programme.