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Author: Paul D Barchitta Publisher: iUniverse ISBN: 153207459X Category : Business & Economics Languages : en Pages : 302
Book Description
When it comes to marketing, the biggest myth may be that it’s deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: • What is marketing all about? • Why is it such an exciting time to be a marketer? • What are the four P’s of marketing? • Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.
Author: Paul D Barchitta Publisher: iUniverse ISBN: 153207459X Category : Business & Economics Languages : en Pages : 302
Book Description
When it comes to marketing, the biggest myth may be that it’s deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: • What is marketing all about? • Why is it such an exciting time to be a marketer? • What are the four P’s of marketing? • Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.
Author: Nic Mayne Publisher: Lulu.com ISBN: 1312276150 Category : Business & Economics Languages : en Pages : 192
Book Description
Market Me: How Marketing Is Changing and Why You Should Too is a powerful resource for business owners, executives, marketing directors, and students, providing an insider perspective on some of the marketing strategies that have become prominent of the past few years, including: SEO, Content Writing, Link Building, Pay-Per-Click Advertising, Email Marketing, eBooks, and much more. With chapters from Nic Mayne of Mayne Marketing, Cindy Greenway of LawMarketing.com, How to Manage a Small Law Firm's RJon Robins, Jessica Peterson of Customer WOW Project, Jay Heinlein of Heinlein Group, Jana Schilder of First Principles Communication, Point Blank SEO's Jon Cooper, and other marketing thought leaders seeking to provide actionable strategies to aspiring marketing aficionados.
Author: Katie Macalister Publisher: Keeper Shelf Books ISBN: 1945961481 Category : Fiction Languages : en Pages : 331
Book Description
A dragon, a demon lord, and a doppelganger walk into a bar... May Northcott is a woman at the end of her rope. She'd almost gotten used to her employer, the ex-demon lord Magoth, spending his days hanging around her home and interrupting her private moments with her dragon lover Gabriel. Then trouble appears in the form of a nearly dead man on her doorstep. With May fighting to control the dragon shard, Magoth wrangling to regain his position and powers, and a mysterious and deadly dragon bent on their destruction, Gabriel has his work cut out for him. Now, he'll have to claw his way through all the distractions and convince May that their love is strong enough to conquer all of their enemies. Me and My Shadow is the third book in the New York Times bestselling Silver Dragon series, which follows the Green Dragon series.
Author: Paula S Wallace Publisher: Reading Is Key Publishing ISBN: 9781945505522 Category : Juvenile Nonfiction Languages : es Pages : 0
Book Description
Sophia loves going to the Farmers Market every week. There are lots of things to see and do, and she loves it even more when she meets up with her friends. In this easy-to-read and beautifully illustrated book, kids learn about how food grows and why buying local is important. A Sophia le encanta ir al mercado de agricultores todas las semanas. Hay muchas cosas que ver y hacer, y cuando se encuentra con sus amigos, lo disfruta aún más. En este libro fácil de leer y bellamente ilustrado, los niños aprenden sobre cómo crece la comida y por qué es importante comprar localmente.
Author: Elliott Bryan Publisher: IdeaPress Publishing ISBN: 9781940858784 Category : Business & Economics Languages : en Pages :
Book Description
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Author: Greg F. Burton Publisher: Routledge ISBN: 113407042X Category : Business & Economics Languages : en Pages : 1163
Book Description
International Financial Reporting Standards: A Framework-based Perspective links broad concepts and general accounting principles to the specific requirements of IFRS to help students develop and understand the judgments required in using a principle-based standard. Although it is still unclear whether the US will adopt IFRS, the global business environment makes it necessary for accounting students and professionals to be bilingual in both US GAAP and IFRS. This comprehensive textbook offers: A clear presentation of the concepts underlying IFRS A conceptual framework to guide students in interpreting and applying IFRS rules A comparison between IFRS and US GAAP to develop students’ understanding of the requirements of each standard Real world examples and case studies to link accounting theory to practice, while also exposing students to different interpretations and applications of IFRS End of chapter material covering other aspects of financial reporting, including international auditing standards, international ethics standards, and corporate governance and enforcement, as well as emerging topics, such as integrated accounting, sustainability and social responsibility accounting and new forms of financial reporting Burton & Jermakowicz have crafted a thorough and extensive tool to give students a competitive edge in understanding, and applying IFRS. A companion website provides additional support for both students and instructors.
Author: Gerd Hanekamp Publisher: Springer Science & Business Media ISBN: 3540723102 Category : Philosophy Languages : en Pages : 122
Book Description
Firms generally depend upon innovations in order to achieve advantages on competitive markets, thus also raising societal questions. Business ethics provides a normative framework for balancing the different perspectives, values, and interests at stake. This balance must be achieved both at relevant firm and regulatory levels. Business Ethics of Innovation is thus necessarily an interdisciplinary endeavour. This volume assesses general questions of how business ethics may contribute to adequate innovations and specifically discusses respective case studies in pharmaceutical and IT sectors.
Author: Joëlle Vanhamme Publisher: CRC Press ISBN: 1317097866 Category : Business & Economics Languages : en Pages : 396
Book Description
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.
Author: Paul D Barchitta
Author: Paul D Barchitta
Author: Nic Mayne
Author: United States. Congress. House. Committee on Appropriations
Author: Katie Macalister
Author: Paula S Wallace
Author: Elliott Bryan
Author: Greg F. Burton
Author: Gerd Hanekamp
Author: Joëlle Vanhamme
Author: